Welcome to Do This, Not That, the podcast for marketers.

Each episode is packed with quick tips.

They're super short, and at the end, we have some fun.

Let's jump into it, and thanks for being here.

We are back for Ask Us Anything from the Do This Not That podcast, presented by Marigold.

This is our short episode we're all week

long we get in questions we get in work questions we get in ridiculous questions we try to tackle

one of each and if you want to submit one you'd be extremely cool you go to jswettleson.com there's a button

that says podcast another one that says ask us anything and that's how how we do. We need any and all wild question.

So let's jump into it first before we get to the ridiculous one, which I eyeballed and it actually

is ridiculous. Let's do the work question first. We have a question from Darrell from Chicago.

Hopefully you're eating a hot dog as we speak. What do you got, Darrell? Jay, every time we

announce something new, a product being available, a webinar announcement, a new newsletter we want

people to subscribe to, it's always a dud. We send it to our database. We post on social. We even run

paid ads. Internally, we're pumped, but externally, crickets.

How do we launch something and get real interest fast?

This is a great one because there's one tactic that my company does all time.

We do it all time with my agency clients and it works really, really well.

It's this idea of speed to registration, speed to purchase. I'm going to give you the tactic and the tips. It's really well. It's this idea of speed to registration, speed to purchase. I'm going to give you

the tactic and the tips. It's really simple. But in general, what happens? You know, internally,

we always care more than anybody else. We think, oh, we're working so hard on this thing. When we

tell everybody about it, they're going to sign up, they're going to buy, they're going to subscribe,

...