I Uploaded My Brain into ChatGPT 🤯 Jay’s SCOOP | Ep. 379

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 18 July 2025

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

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Summary

How to Make Your Own Custom GPT (in under 10 minutes):

Upgrade to ChatGPT Plus ($20/month).
Go to chat.openai.com, click “Explore GPTs” on the left sidebar.
Hit “Create” in the top right corner.
Fill in the prompts (name, purpose, tone, etc.).
Upload your content (transcripts, newsletters, articles—anything).
In the instructions, tell it to only use your uploaded content unless told otherwise.
Save and mark it “Private” so only you can use it.

That’s it—you now have a version of ChatGPT that knows everything you’ve ever made.

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Creating a ChatGPT that thinks like you sounds like a futuristic headache—but Jay Schwedelson just made it feel like a no-brainer. After producing hundreds of podcasts, newsletters, and posts, Jay finally got tired of drowning in content chaos. His fix? A 10-minute, game-changing custom GPT that now powers his idea engine, streamlines content, and basically acts like a digital clone. The setup is surprisingly simple, and Jay swears it’s the best $20 he’s spent.

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Best Moments:

(00:40) Jay promises this will be simple, not some overwhelming tech tutorial

(01:30) The content overload that pushed him to create a custom GPT

(02:48) How uploading all past content into a private GPT changed everything

(04:02) Real examples of what his “JGPT” now helps him generate instantly

(05:30) The $20 catch—and why it’s still 100% worth it

(06:15) Step-by-step on how to build your own in 10 minutes

(07:18) Why any marketer, brand, or nonprofit should jump on this now

(08:00) Jay’s guy trip dilemma and the reality of “clubbing” in your 40s

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Check out our 100% FREE + VIRTUAL EVENTS! ->

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:06.0	Each episode is packed with quick tips.
0:08.0	They're super short and at the end we have some fun.
0:11.0	Let's jump into it and thanks for being here.
0:14.0	We are back for Do This, Not That podcast, presented by Marigold.
0:19.0	And today I want to talk about something that I have done
0:23.2	for my business, for content creation, that I don't think I've done anything that's had a bigger
0:29.9	impact on getting back some of my time, on getting to be more productive, on putting out
0:36.7	better content from my overall business
0:39.4	than this one thing. And what I'm going to talk you through is creating a custom GPT. Now,
0:44.7	you're out there listening like, oh, no, this is going to get technical. This is like way out there.
0:50.5	I'm going to need some sort of fancy thing. None of that is true. I never share
0:54.2	stuff. I try never to share stuff. That is hard to do because that's annoying. So know that going
1:00.8	into this, that what I'm going to take you through takes maybe 10 minutes. And I don't think
1:06.8	there's anything that you're going to do that's kind of a bigger impact on your career or on your business than creating this custom GPT.
1:15.6	Now, what does this even mean? And let me tell you why I did it. And if you need to go back to this episode and figure out what I said at the end to make it happen, I get that.
1:25.6	But let me tell you the why and exactly what
1:28.3	happened. So my company puts out a lot of content. We put out in the last two years, we've put out
1:34.5	400 podcast episodes. We put out three newsletters a week. We post all over social. It's bananas,
1:41.9	how much content we put out. And because I'm the world's worst micromanager,
1:46.5	okay, I got my hand in a lot of it. I do. I've tried to not do that, but I do. I'm a
1:52.3	terrible person. Oh, well, who cares? And it became almost impossible for idea creation, which we talk about now, where we get new ideas,
	...

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