Welcome to a new special series called The Bathroom Brink.

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

But I don't recommend both, but that's your choice.

This collab is going to be super fun.

We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com. Each episode in the series, we are going to go over quick tips about different marketing topics. And if you want to be in the bathroom, fine. Just don't tell us about it. Thanks for checking it out. We are back for the bathroom break. I'm here with Daniel Murray from the Marketing of Millennials.

And I'm Jay Shwedelson from Do This, Not That. We're going to be talking about templates today.

If they're good, bad, social media, email, you name it. But before we do that, along with those lines, Daniel, when you, like, find a shirt that you like, oh, I just want to buy this new shirt

from the lemon. Do you just get a bunch of the same shirt and then you rock that as if it's like a

template in your marketing or you, you like to have a mixed bag in your, in your closet?

Mix bag. Mix bag. I don't have the, I probably have like, probably like two or three of that shirt, but not like,

my closet's different colors, different styles, different.

It's not the same.

Oh, I'm the exact opposite.

If I find a shirt that I like and Allie is not, it's so annoying.

Like, I'll just get like a bunch of even the same

color which makes no sense like I have three long-sleeved black aloe shirts and those are the best

yeah they're so comfortable I'm wearing all right now yeah it's the best and then she's like that's

you can't wear that all the time that's ridiculous I'm but why? So you're down on templates as a human.

Yes, I'm down as template. They do make things easier, but there's reasons why not.

All right, fair enough. All right. Let's get into the episode here. Templates. Every company,

business, consumer, whatever, you're like, oh, we got to mix it up. We need new templates. Let's go into our email sending platform. Let's go on Canva. Let's go here, there, wherever. And we get a template and then we start using the template because why we think it looks nicer. It looks so slick. It checks all the boxes for best practices.

Daniel, is this the way that we should be doing?

...