Secret to Closing Big Deals! 😮And why 1,000,000 Downloads Means Nothing! Jay’s SCOOP | Ep. 387

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 1 August 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Your company doesn’t matter as much as who you connect with through your content. Jay Schwedelson explains why building real relationships through podcasts, newsletters, or any content platform beats chasing vanity metrics like downloads or clicks. It’s a fresh way to think about your brand’s storytelling and networking—less about audience size, more about the right people you actually meet and collaborate with.

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Best Moments:

(00 00) Why your business needs content that forces interaction with important people

(02 00) How inviting guests to your podcast breaks down cold-call barriers

(03 00) Jay’s secret behind landing high-profile guests like Gary Vaynerchuk

(04 30) Reimagining content as a tool for building strategic relationships, not just audience growth

(06 00) It’s never really about downloads—focus on who you want to meet instead

(07 00) Jay’s hilarious story about battling a fly that took over his house

(09 30) Don’t miss Guru Conference, a free virtual email marketing event with big names

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:06.1	Each episode is packed with quick tips.
0:08.3	They're super short, and at the end, we have some fun.
0:11.1	Let's jump into it, and thanks for being here.
0:14.6	We are back for Do This, Not That podcast presented by Marigold.
0:19.2	And today I want to share with you why your company,
0:23.8	doesn't matter if it's a consumer brand, a B2B brand, a nonprofit, why your business
0:30.4	needs to be putting out content that makes you have to interact with important people. What does that even mean? So this podcast just
0:41.9	passed one million downloads this week. We've only been making it for less than two years.
0:46.3	And this is not a yay, Jay is great. Pat me on the back. Who cares? Who cares? We pass one million
0:51.1	dollars. It's a big, big deal, but who actually cares?
0:58.9	I never started this podcast to get a boatload of downloads or sponsors or any of that stuff.
1:02.2	And this is not about your business just starting a podcast.
1:06.1	It's not about your business just having a newsletter.
1:16.4	It's about having something like that that forces you to meet critical people.
1:17.6	What do I mean by that?
1:21.8	So you're out there like, well, I have a direct to consumer brand and I'm just trying to reach a lot of people that want to buy makeup.
1:23.8	Or I have a boring, you know, B2B brand and we're just trying to sell, you know, plumbing
1:28.0	supplies to whoever.
1:29.7	Or I'm a nonprofit.
1:31.5	We're trying to get donations from whoever.
1:33.4	I don't care about connecting with one person here or one person there.
	...

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