Welcome to Do This Not That, the podcast from marketers.

We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.

We also keep it short, like this intro.

Let's check it out.

We are back for Do This, Not That podcast.

And the thing that crushes me, that upsets me so much about so many different marketing teams I interact with is they think that in order to have meaningful change, improvements in the number of new customers you're getting, the number of pieces of content they're getting downloaded, whatever, that you need to make these big changes.

We need a different platform.

We need to completely redo all of our templates, all this stuff.

And that very well may be helpful,

but there are so many micro little things that you can do

that will actually have a really big impact on performance

that usually you're not thinking of.

So I wanted to rip through a number, like a good number of the easiest little things you may

not be aware of that you could test or utilize in your different marketing campaigns.

And all of this data I'm going to share with you, all these literal simplest,

I hate saying the word literal. I just said it. Doesn't matter. I'm going to say it again.

These are literally the simplest tactics to try. And all of the statistic data comes from my research

group at World Data Research, where on an annualized basis basis we are doing over six billion emails a

year we're doing over 40,000 campaigns on social a year, all these different things.

So let me take you through some of these tactics that you can then think about implementing

whether you're a business marketer or a consumer marketer. First off, believe it or not, how you justify text in emails

that you are sending out to your existing customer base,

...