SPECIAL SERIES == Social Proof Trick For Increased Conversions! <== | BATHROOM Break #62 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 30 June 2025

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Marketers throw testimonials on their sites like seasoning—but most are bland and forgettable. Jay Schwedelson and Daniel Murray are back in the bathroom (not literally, we hope) to explain why one great, specific testimonial beats a wall of fluff. They also dig into smarter ways to use logos, how to tailor social proof by tier, and why your customer’s phone camera might be your best marketing tool.

Best Moments:

(00:45) The go-to excuse everyone secretly uses to escape bad meetings

(02:10) Why social proof isn’t optional anymore—it’s table stakes

(03:12) Generic testimonials kill conversions, but numbers make people act

(04:38) A lo-fi customer video trumps a polished quote every time

(05:32) Don’t slap the same logos on every page—match them to your audience

(06:30) Even attendee logos can drive event registrations if you use them right

Follow Daniel’s show The Marketing Millennials and drop him a note on LinkedIn about what topics you want covered next.

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to a new special series called The Bathroom Brink.
0:05.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:10.0	But I don't recommend both, but that's your choice.
0:13.0	This collab is going to be super fun.
0:15.0	We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.
0:21.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:26.5	And if you want to be in the bathroom, fine.
0:28.8	Just don't tell us about it.
0:30.1	Thanks for checking it out.
0:33.2	We are back for another bathroom break.
0:36.0	I'm here with the Daniel Murray from the Marky
0:39.1	Millennials. And I'm Jay Schwettleson from the Do This, Not That podcast. And we're going to be talking
0:43.1	about how to do testimonials and social proof in a different way. But before we do that, Daniel,
0:48.3	I got a question for you. Do you ever kind of lie when you're dealing with people? Do you ever be like, oh, I got a hard stop.
0:56.5	I got to go and do something.
0:58.0	Or are you just always, you know, like Abe Lincoln, always honest.
1:01.6	No, I definitely say I have hard stops if I wanted to get up for a meeting.
1:05.3	I think if a meeting ends at a certain time, that is a hard stop to me.
1:10.4	Like, so if a meeting ends up, yeah, but so many people, like, try to drag it an extra
1:14.7	five, ten minutes.
1:15.8	I always say, like, just so you know, I have a hard stop at three, just so they sets
1:20.2	expectation in front.
	...

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