Welcome to a new special series called The Bathroom Brink.

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

But I don't recommend both, but that's your choice.

This collab is going to be super fun.

We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.

Each episode in the series, we are going to go over quick tips about different marketing topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

We are back for another bathroom break.

I'm here with the Daniel Murray from the Marky

Millennials. And I'm Jay Schwettleson from the Do This, Not That podcast. And we're going to be talking

about how to do testimonials and social proof in a different way. But before we do that, Daniel,

I got a question for you. Do you ever kind of lie when you're dealing with people? Do you ever be like, oh, I got a hard stop.

I got to go and do something.

Or are you just always, you know, like Abe Lincoln, always honest.

No, I definitely say I have hard stops if I wanted to get up for a meeting.

I think if a meeting ends at a certain time, that is a hard stop to me.

Like, so if a meeting ends up, yeah, but so many people, like, try to drag it an extra

five, ten minutes.

I always say, like, just so you know, I have a hard stop at three, just so they sets

expectation in front.

...