Q4 & Holiday Marketing Starts NOW! 🎁⛄️ Jay’s SCOOP | Ep. 366

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 27 June 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Mid-July and it’s 98 degrees out—but marketers are already thinking about December. Jay Schwedelson drops a reality check: your Q4 and holiday campaigns don’t start in the fall, they start now. From subject line data to social engagement spikes, he breaks down why jumping into end-of-year messaging this early isn't just smart—it's a major edge. Even if you’re sweating through summer, your prospects are mentally putting up the tree.

Best Moments:

(00:30) Why July flips the mental switch from BBQs to Q4

(01:15) Google’s data shows “holiday marketing” searches spike between July 10–15

(01:45) 68% of Q4 B2B deals start in summer—don’t get left behind

(02:30) Subject lines mentioning Q4 get 14% higher open rates after July 4

(03:04) Consumer emails with holiday mentions see a 22% boost in opens

(03:45) Social posts about Q4 drive 25% more B2B engagement starting in July

(04:30) Easy tests to see if early Q4 messaging works for you

(06:02) Steve from Blue’s Clues has a podcast—yes, really

(08:15) Jay’s favorite random podcast: a Melrose Place rewatch

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Transcript

Click on a timestamp to play from that location

0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwettleson. Let's dig into some tips and some randomness.
0:12.5	We are back for Do This, Not That podcast, presented by Marigold. And yeah, I know it's hot everywhere. I know it's the summer.
0:23.3	You're probably like, hey, I'm going to a barbecue this weekend. But you know what?
0:24.3	That's actually not the mindset of consumers and business professionals coming out of the whole July 4th period.
0:33.7	Believe it or not, towards the middle of July, we flip a switch.
0:38.5	On our consumer side of our brains, we're actually thinking about the holiday season.
0:42.9	And on the business side of our brains, we are thinking about Q4.
0:47.7	And you're like, no, I'm not ready for that.
0:50.1	I can't.
0:50.8	I need some time.
0:51.6	I need a break.
0:52.3	Sorry.
0:53.0	Let me share with you some stats and then we
0:54.8	share with you some tactics that work really, really well, literally coming out of this,
1:00.3	all this July 4th stuff. So Google came out with this study that this year, 34% of US consumers
1:07.8	are going to start holiday shopping in early July. That's up from 28% last year.
1:12.6	And Garner reports that 32% will start their holiday shopping in July as well.
1:19.6	Now, what's wild is, do you realize that July 10th to July 15th?
1:24.6	That is a peak spike day for the phrase holiday marketing on Google.
1:31.5	That's according to Google's data.
1:33.6	So it's not like you can wait around for you to start seeing decorations in Costco in October.
1:39.1	It doesn't work that way.
	...

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