20% Increase! 'Inner Dialogue' marketing!🍏 I go to a Green Market! 🧼 Ask Us ANYTHING ❓❓ | Ep. 368

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

How To, Marketing, Education, Entrepreneurship, Business

4.9 • 1K Ratings

🗓️ 2 July 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yes—and then proved it. This episode is all about how to rewire your calls to action with “inner dialogue” buttons that speak directly to what your audience is thinking. Whether you’re in nonprofit, B2B, DTC, or SaaS, these simple tweaks can boost your click rates way more than you'd expect. Also: Jay’s love-hate relationship with green markets, lavender dog biscuits, and mildly gross soap people.

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Best Moments:

(02:00) Why “does this apply to me?” is the most common (and misguided) marketing question

(03:44) The one element everyone overlooks that can drastically lift click-through rates

(04:59) How to replace “Donate” with CTAs that actually reflect what donors are thinking

(06:30) B2B examples of flipping “Download” into clicks that convert

(07:43) Ecomm buttons that tap into guilt, indulgence, and the online shopping spiral

(08:15) Jay’s favorite SaaS CTA: “Convince me this is worth it”

(09:00) Why green markets feel like a fever dream of soap, lavender, and risky mushrooms

(10:58) The one vendor Jay always buys from (hint: it’s briny)

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:06.1	Each episode is packed with quick tips.
0:08.3	They're super short, and at the end, we have some fun.
0:11.1	Let's jump into it, and thanks for being here.
0:14.6	We are back for Ask Us Anything from the Do This Not That podcast, presented by Marigold.
0:20.2	This is our short episode.
0:21.2	We're all week long, we get in questions. We get in work questions. We get in super ridiculous
0:25.8	questions. And we try to tackle one of each. And if you want to submit a question, you would
0:29.6	actually be extremely cool. Well, yeah, I do is go to jswettleson.com. There's a button that says
0:33.9	podcasts, another one that says ask us Us Anything, and put stuff in there.
0:38.2	I mean, we get some bonkers stuff.
0:39.9	So let's jump into it.
0:41.0	Let's do the work question first.
0:43.3	We got a question from Jenny from Lockhart, Texas.
0:47.0	Lockhart, Texas.
0:47.7	I know nothing about Lockhart, Texas.
0:49.3	But I feel like Texas, you all probably barbecue a lot.
0:53.7	This is just on my mind because I was just
0:55.2	out of barbecue. And this is I don't know if everyone else, this is got to be whatever else is
1:00.5	like. So I got a burger and I walked away from the dude that was grilling it, whatever,
1:05.2	I was with my some friends. They go, oh, that's all that you got. And some people are like two
1:10.0	burgers on the things.
	...

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