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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

SPECIAL SERIES == Rename That “Ebook”! 📚 Simple Naming Wins for Marketers <== | BATHROOM Break #59 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5715 Ratings

🗓️ 9 June 2025

⏱️ 11 minutes

🧾️ Download transcript

Summary

In this episode of The Bathroom Break, host Jay Schwedelson and Daniel Murray break down why naming your content or sale matters way more than you think—and swap tips (and jokes) about traffic and viral salads.

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Best Moments:

(01:56) Content names matter more than content itself

(02:41) Ebook vs. guide: “guide” gets more downloads

(03:47) Test names like checklist, playbook, blueprint

(05:27) Sale names: don’t stick with “summer sale”

(06:04) Segment lists—custom names for each group

(06:46) Write 20 headlines before any content

(08:08) People buy the menu name, not the dish

(09:41) Viral salads ruined Jay’s favorite spot

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to a new special series called The Bathroom Brink.

0:05.0

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

0:10.0

But I don't recommend both, but that's your choice.

0:13.0

This collab is going to be super fun.

0:15.0

We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.

0:21.5

Each episode in the series, we are going to go over quick tips about different marketing topics.

0:26.4

And if you want to be in the bathroom, fine.

0:28.8

Just don't tell us about it.

0:30.1

Thanks for checking it out.

0:33.2

We are back for the bathroom break.

0:35.3

This Jay Schwettleson from Do This Not That.

0:37.1

And I'm here with the man himself, Daniel Murray. And before we get into an awesome topic today, Daniel and I went out for dinner. We had a great time. But Daniel lives about an hour away from me. I live in Boca. And Daniel, when you went home, you hit massive traffic. So I want to know something. Do you get like,

0:55.3

do you start freaking out? Do you like curse at people, give people the middle finger? Or are you like,

1:01.1

you know what? It's okay. I'm super chill man. Well, let me give a context. This is the worst thing that

1:06.9

happened. Because I, if I'm preparing mentally that like it says it's going to be an hour

1:12.5

and a half home and there's traffic I'm fine but what happened is I left boca at like 1015 and I'm like

1:20.4

oh we're all like we're 30 minutes in this and I'm at north Miami and they shut down the whole freeway from North Miami all the way to where I live.

1:30.1

And it ended up, I had to like get off the freeway. And then I started getting angry. I was like,

1:35.9

but I was more angry like the city of Miami for doing this. Also, I was also angry that people

1:42.9

started using like the shoulder.

1:46.8

Like so when people try to exit the freeway, people were like driving on the grass and stuff.

1:51.4

And that was really annoying.

...

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