What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwedelson. Let's dig into some tips and some randomness.

We are back for Do This, Not That podcast, presented by Marigold, and today we're going to rip through some tactics that are so easy to do for your email marketing and your social media that you're probably not thinking of that can be game changers.

And it's all about thinking about what people see rather than what people read.

White space in our marketing is a game changer.

And I'm not just talking about making sure that you have a lot of white space

around your call to action buttons. No, no, no. Everybody knows stuff like that. I'm talking about

little tactics that you're probably not thinking of that can really give you a boost. So first,

I want to rip through some email marketing tactics for you to try and then some social media ones.

And this is all about testing. If we have five different

things in here and you test them all, some will work, some won't work, but you got to test it all

and see what happened. So the first one is the pre-header. Everybody knows that in email marketing,

when you send out your promotional email, you have your from name, you have your subject line,

then you have that second subject line, that kind of grayed out text,

that is your pre-header.

And everybody messes around with the pre-header.

They put their offer information in there.

They'll do all sorts of stuff.

But have you ever tested absolutely no pre-header at all?

Why would you want to do that?

When people are going through their inbox and they're scrolling, they're doing that social scroll

in their inbox, when there's a lot of white space

surrounding your email message, it stands out.

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