🥳I’M 50 TODAY!🥳 My Life Tips! (On my big birthday!): Jay’s SCOOP | Ep. 486

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Business, Marketing, Education, How To, Entrepreneurship

4.9 • 1K Ratings

🗓️ 3 April 2026

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Turning half a century old comes with a lot of reflection, and Jay Schwedelson is using his milestone birthday to drop some highly random but incredibly useful advice. From demanding that waiters actually write down your dinner order to the exact phrasing that boosts email click rates by over 20 percent, this mix of marketing tactics and life rules is exactly what you need to hear today. Get ready to rethink how you argue with friends, why you should embrace unsubscribes, and the undeniable value of watching terrible reality television.

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Best Moments:

(01:36) Stop accepting waiters who refuse to write down your table's food order

(02:23) Never avoid a marketing test just because you personally dislike a specific tactic

(03:08) Avoid bringing up past grievances when arguing with friends or partners

(04:09) Write your call-to-action buttons in the first person to massively increase click rates

(05:27) Only spend advertising dollars to boost social media posts that are already performing well

(07:49) Stay away from people who constantly talk trash about others because you will eventually become their target

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for Do This Not That podcast, and today I turn 50 years old. It is my birthday. And now I'm not saying that because everyone's got to hit me up and it's happy birthday. But you can do that if you want to. But I decided I'm going to make this a special episode because when you turn 50, you're supposed to like, you know, reflect, think about life. I don't know what you're supposed.
0:37.5	You're supposed to say you're old because that's true. But I decide I'm going to share the most
0:42.3	random life tips, marketing tips, things that are in my brain that I think are important for
0:49.1	humanity to know, or at least for just me to say out loud because because I don't know, that's what you do on a day
0:55.8	like today, I feel like. So I want to go through a series of the most random summer marketing,
1:02.5	some are life, some are meaningless things that I think are really, really important. So I'm
1:08.1	just going to start. Here we go. The first one is, and this happened
1:11.0	to me the other night and it happens to be all the time and I don't care anymore. When I go to a restaurant, okay, and the waiter comes over to our table, I was out to dinner my family, the way it comes over the table and we're at a sushi place and he has no pad. And he's like, what's your order? and they were like, well, are you ready to take it?
1:28.8	And he's like, yeah, I'm going to remember it.
1:31.2	I know. and he's like, what's your order? And they were like, well, are you ready to take it?
1:28.7	And he's like, yeah, I'm going to remember it. I no longer accept that answer from a waiter.
1:35.4	I am 50. I haven't been accepting it for a while. I do not accept it because I am not impressed by a waiter
1:43.0	that can remember our order.
1:44.4	We're ordering 700 different things, sauces on the side, all this different stuff.
1:47.7	The best possible outcome is getting what it is I asked for.
1:51.5	So even though it's slightly rude, and I think everybody should do this,
1:54.6	I tell the waiter, I am sure you can remember it all.
1:58.2	I know you've been doing this forever.
1:59.3	I would appreciate it if you write me down, write it down.
	...

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