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Do This, NOT That: Marketing Tips with Jay Schwedelson

SPECIAL SERIES ==> Marketing During Holiday?? <== | BATHROOM Break #108 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Business, Marketing, Education, How To, Entrepreneurship

4.91K Ratings

🗓️ 25 May 2026

⏱️ 13 minutes

🧾️ Download transcript

Summary

Partner with Jay: https://www.jayschwedelson.com/contact

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Leave a comment and follow the show, it really helps us out!

Memorial Day weekend brings up the eternal marketer's debate: do you keep the emails flowing or pump the brakes for the holiday? Jay Schwedelson and Daniel Murray make a strong case for sticking with consistency, plus share a surprisingly clever trick for turning all those out-of-office auto replies into retargeting fuel. Stick around for a housewarming gift confession that'll either make you laugh or quietly question your own friendships.

Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.

Best Moments:

(01:46) The Irish goodbye strategy for surviving networking events you didn't want to attend

(02:49) Why breaking consistency for a holiday is a bigger mistake than the lost opens

(03:47) Turning out-of-office auto replies into a retargeting goldmine with one AI tool

(05:38) The subject line trick for speaking to the exact moment your audience is living in

(08:34) How LinkedIn's new 24 to 48 hour algorithm window is changing what a "flop post" looks like

(10:37) The unopened housewarming gift sitting on a counter for six months that says everything about adult friendships

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to a new special series called The Bathering.

0:11.0

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

0:17.0

But I don't recommend both, but that's your choice.

0:19.0

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the

0:24.7

Do This Not That podcast and subjectline.com.

0:27.5

Each episode in the series, we are going to go over quick tips about different marketing topics.

0:32.3

And if you want to be in the bathroom, fine.

0:34.8

Just don't tell us about it.

0:36.1

Thanks for checking it out.

0:39.5

The bathroom break is back. This is Jay Schwettelson from Do This Not That. I'm here with

0:43.6

Daniel Murray, the marketing millennial himself. So, Daniel, before we get into, should you be

0:48.8

doing your marketing, your regular marketing during holidays, like this episode being released

0:53.0

on Memorial Day.

0:55.7

I got a question of you.

0:59.7

You were just recently at a like an industry event or whatever and there was networking parties and stuff.

1:01.0

I absolutely can't stand going at networking parties.

1:04.0

I do them.

1:05.1

Do you get hyped for them?

1:06.2

Do you love walking around and interacting with people?

1:08.7

And is it like the night before before can you just not sleep because

1:11.3

you're so excited about them no i want to go back to the hotel room that's my i do not like networking

1:18.5

events and it's even worse when you're hosting it because then you have to totally be on the whole

...

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