What’s Up THIS WEEK! 🚨 META News! NEW App: Forums 👀👀👀 | Ep. 514

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Entrepreneurship, Education, Marketing, Business, How To

4.9 • 1K Ratings

🗓️ 26 May 2026

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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MASSIVE thank you to our Sponsor, CallRail!

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Meta just quietly dropped a standalone app built to swipe users straight from Reddit, and that's only the start of what Jay Schwedelson is digging into this week. There's also a new LinkedIn tool that exposes which AI models people are actually using by industry, plus some fresh data showing that one tiny tweak to your promotional emails can triple engagement and seriously boost your inbox placement.

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Best Moments:

(00:16) Meta launches Forum, a standalone app built to go straight at Reddit

(01:36) LinkedIn Cross Check reveals which AI models are dominating by industry

(03:30) Why reply-driven promotional emails are pulling 3X the engagement

(04:25) The 90-day inbox placement lift B2B brands are seeing from reply CTAs

(05:18) Reply rate is now the number one signal for Outlook, Gmail, and Yahoo

(06:30) Love Island USA returns June 2nd with ad demand up 73% year over year

Transcript

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0:00.0	Welcome to Do This Not That, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short, like this intro. Let's check it out.
0:16.5	We are back for what's up this week from the Do This Not Not That Podcast, and there is a lot going on this week.
0:22.3	So let's jump into it.
0:24.0	So Meta just now released a new standalone app.
0:28.2	You know, Meta owns Instagram and WhatsApp and Facebook and all that.
0:31.3	Well, now they have another app called Forum.
0:34.2	If you're in the United States, you can go download this right now.
0:37.2	And it's also rolling
0:38.1	out to other regions as we speak. But forum is essentially a separate app just for group discussions.
0:45.6	It's bringing together all of the groups that a user's already a member of on Facebook, but it's
0:51.4	bringing it into its own app. You're going to be able to join other groups.
0:54.2	And the reason they're doing this is really two basic reasons.
0:56.8	Number one, groups are wildly popular.
1:00.0	I will tell you right now on Facebook, the thing that I use 90% of the time on Facebook are the groups.
1:06.8	But then the other thing is that, you know, Reddit has really exploded. And this is a go after Reddit motion by meta big time.
1:16.6	And so Form is a standalone app that isolates your Facebook groups.
1:20.7	It is, I'm excited for this.
1:22.9	You can download it right now.
1:25.2	So that is a very, very cool thing that has rolled out.
1:29.1	So some of the other things that are rolled out to everybody is something on LinkedIn
1:33.9	called LinkedIn crosscheck.
1:36.1	Have you tried this?
	...

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