23x NYT BEST SELLING AUTHOR! SPECIAL GUEST!! Laura Morton (also Publisher of MY BOOK!!)📙📘📗📕📚 | Ep. 512

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Business, Marketing, Education, How To, Entrepreneurship

4.9 • 1K Ratings

🗓️ 22 May 2026

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research. Let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Connect with Laura Morton on LinkedIn and explore Lasega Books at lasegabooks.com to learn about her hybrid publishing imprint.

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Imagine writing your first book, hitting a wall, and then learning the person guiding you through it has 23 New York Times bestsellers on her shelf and 60-plus titles with names like Justin Bieber, the Jonas Brothers, and Al Roker.

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That's the call Jay Schwedelson made when he started writing Stupider People Have Done It, and the person he kept hearing about was Laura Morton.

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She's the publisher behind his book, the founder of Lasega Books, and she joins to pull back the curtain on what really sells, what AI can't fake, and why pre-orders quietly decide everything.

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Best Moments:

(02:45) Four million books were published last year, and the average one sells just 300 copies

(06:00) The three boxes a book has to check before Laura agrees to publish it

(07:05) Why even billionaire founders walk in feeling like total impostors

(09:38) How Laura spots an AI-written manuscript in under a minute

(14:30) The word "intimacy" broken down into "into me you see," and why that's what readers really come for

(17:00) The real reason pre-orders matter more than the launch week itself

(22:15) Writing the book is only ten percent of the work, the other ninety is what most authors miss

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Partner with Jay: https://www.jayschwedelson.com/contact

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for Do This Not That and we might have one of possibly the biggest guests we've ever had.
0:21.4	I really believe that.
0:22.6	So who is here today?
0:23.6	We have Laura Morton.
0:25.5	Now, Laura Morton, you may know her because she is a 20-time New York Times bestselling author.
0:35.1	Okay, she's written over 60 books with some of the biggest celebrities on the planet,
0:39.2	like Justin Bieber, the Jonas Brothers, Jennifer Hudson, Al Roker, Melissa Etheridge, Joan London,
0:44.8	Susan Lucci, you name it. Okay, but she's not just an author. She also has her own imprint,
0:51.3	her own book imprint called Lesaga Books. And when I went out to the market and said, okay, I'm going to write this book. I just wrote a book called Stupider People Have Done It. It's coming out in June. And I scoured the world. And I asked everybody, who should I work with? Who should I work with? And everybody came back to the same name. They said Laura Morton. Everybody said Laura. I go, who is Laura Morton? Who is this person?
1:11.3	She is the person.
1:12.8	And I am lucky enough to have my book coming out on the Sega books.
1:16.1	And, you know, the book world is so much more than I ever thought it was.
1:19.6	And I said, we've got to get Laura on the show.
1:21.6	We got to dig into the world of books.
1:23.4	Let everyone have a peek behind the curtain with the person that knows more about this than anybody else.
1:27.8	So Laura, welcome to the show.
1:29.8	Jay, thank you for that introduction.
1:31.8	Although I am going to tell you I have 23 New York Times for a seller.
1:36.3	But who's counting, right?
	...

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