Welcome to a new special series called The Bathering.

That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.

But I don't recommend both, but that's your choice.

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay Schwettleson, from the

Do This Not That podcast and subjectline.com.

Each episode in the series, we are going to go over quick tips about different marketing topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

We are back for another bathroom break. I'm Jay Schwettleson from Do This, Not That,

and I'm here with Daniel Murray from the Marky Millennials. Before we get into why June is a

wild month for business to business and consumer and whatever category you're in,

Daniel, I had a question for you. I want to know if I'm a horrible person. So I was at Publix, which is a supermarket, where we all live. And I was there with my daughter. And there were these, you know, we were going to check out. And I couldn't decide which line was going to be faster. So I told my daughter to go wait on this other line and I waited on the other line.

And then her line started to move up faster than mine.

So I pushed the cart over there to her line because she was like, had a spot.

But then the person behind her thought that that wasn't cool and gave us like a really bad stare for kind of like doing that move.

Do you think that that is an unacceptable move to divide and conquer when you're a supermarket? No, it's strategic.

I think it's a strategic way. I grew like my parents grew up in South Africa and in South Africa

like they have a huge problem of just like cutting the line. So my mom will always want to cut lines. And my mom, that is not cool. She would literally go up and cut the line. And I'm like, I can't handle that. But if you just strategically, like, standing in two lines. Wait, you're in line for something. There's like 20 people. And your mom would just up until like the front. She'll like figure out a way to like go or she's like I'm not standing in this line if if it's long. So it's like to have both. Yeah. She she won't wait. You're lucky that you didn't grow up with like no patience. We're like, what if you had Disney World? There's a line and you're like, no,'m not waiting on. My goodness. Me and my brothers get so embarrassed because we'll go into a restaurant and they'll have one person in line. And she's like, it's too busy. We have to go. We have to go. And it takes longer to go to the next restaurant than just wait for that table. But since there's one person in line, she'll got to go. we're done. Wow. I got to hang out with your mom. She seems to

handle these situations better than me. All right. So let's talk about what's coming. I don't think some of this

stuff is not on people's radar. The month of June is going to be unlike any other month of June that we've

seen recently. And there's a lot going on.

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