Ask Us ANYTHING!! 20% INCREASE With Just One Word😳 | Ep. 508

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Education, Business, How To, Entrepreneurship, Marketing

4.9 • 1K Ratings

🗓️ 15 May 2026

⏱️ 11 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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MASSIVE thank you to our Sponsor, CallRail!

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Ever notice how one tiny word can decide whether someone clicks or scrolls right past you? That's the rabbit hole Jay Schwedelson climbs into this week, making the case that "without" might be the most underrated word in marketing and that your audience is far more beginner than your ego wants to admit. Stick around for the second half, where a listener's block-party dilemma turns into a surprisingly honest confession about 16 years of dodging the people next door.

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Best Moments:

(01:30) How the no-code movement quietly trained everyone to expect easy

(02:17) A plain-English definition of cognitive load and why it drives every yes or no

(02:45) The one word that lifts opens, engagement, and conversions across every audience

(03:43) Side-by-side offer rewrites that make "without" click instantly

(05:01) Why marketers overestimate their audience and ignore the beginners who actually convert

(06:57) A dog, a stare, and Jay's real answer on block-party guilt

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This Not That, the podcast from marketers. We share quick tips, things you can do right now,
0:08.5	and then we add a little bit of chaos at the end of every episode. We also keep it short,
0:12.8	like this intro. Let's check it out. We are back for Ask Us Anything from the Do This, Not That
0:20.2	podcast. This is our short episode where we answer one word question and one ridiculous question. If you We are back for Ask Us Anything from the Do This, Not That Podcast.
0:24.7	This is our short episode where we answer one work question and one ridiculous question.
0:27.7	If you want to submit one, just go to jswettleson.com.
0:28.8	There's a button that says podcast.
0:30.7	Another one says, Ask Us Anything.
0:32.6	And that's how we do this wild episode.
0:35.8	So let's do the work question first. We got a question in from Benny from San Francisco.
0:40.4	Love San Francisco. What do I love about San Francisco? Not the hills. I like, why do I think about
0:46.4	clam chowder? Is that a San Francisco thing? Did I make that up? I don't know. Anyway, Benny, what do you
0:51.9	got? Jay, we just announced all these great new features of our
0:56.8	product and thought the reaction would be huge. But when we surveyed our database for why they
1:02.0	did not care, they said it was complicated to understand. What are we getting wrong? Well, that's a good one.
1:10.6	And in general, I'll tell you that nobody wants complicated anything.
1:15.8	And there's something that we need to learn from as marketers. And I have some very specific tactic
1:19.8	that I think is going to radically change the performance of your marketing. But before I get
1:23.8	to that tactic, how did we get to this simplicity is crushing it in all things?
1:29.1	Think about the idea of no code, the no code movement.
1:33.3	What happened?
1:34.4	You know, when Claude came out and all these other AI tools came out and then all these other things came out where you didn't need to know how to code to make an app, to make a website, to do whatever.
	...

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