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Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Business, Marketing, Education, How To, Entrepreneurship

4.9 • 1K Ratings

🗓️ 19 May 2026

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

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Big shoutout to our sponsor, Knak!

Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with.

Knak makes it simple. Design emails and landing pages, collaborate, and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.

See how it all works, get started at knak.com/demo

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Friday used to be the day no one bothered sending emails, and now it's quietly become one of the two best days of the week, with Jay Schwedelson walking through fresh numbers from a 26 billion email study to prove it. There's also a quick read on how Alexa Plus is changing the way Amazon shoppers find products, why use case copy is suddenly the most valuable thing you can put on a landing page, and a real talk on which days webinars actually show up. Plus a Spotify logo panic that says a lot about how we're all doing.

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Best Moments:

(00:16) Omnisend pulled apart 26 billion emails and Friday quietly climbed into the top two send days of the week

(01:25) Sunday's 11 AM window delivers a 33.69 percent open rate, one of the strongest stretches anywhere in the week

(02:00) Spotify swapped its logo for a disco ball and the internet briefly lost its collective mind over an app icon

(02:34) Alexa Plus is rolling out across Amazon and use case copy like "best for" and "ideal if" is the new language AI shopping assistants reward

(03:54) Year over year webinar show-up rates on Fridays jumped from 27 to 35 percent, with Mondays sliding the other direction

(07:30) The book launches June 9th with all net author proceeds going to the V Foundation for Cancer Research

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Do This, Not That, the podcast from marketers.
0:05.0	We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode.
0:11.0	We also keep it short, like this intro. Let's check it out.
0:15.0	We are back for what's up this week from the Do This, Not That podcast.
0:20.0	This is our short episode or a breakdown. What's going up this week from the Do This, Not That Podcast. This is our short episode
0:21.4	or a breakdown. What's going on this week in business and marketing in life, whatever? So let's
0:26.4	get right into it. So I just saw that Omnis Send came out with a big study where they analyzed
0:31.3	26 billion marketing emails. And this is really useful because they're sharing what are the best days
0:38.8	of week that they're seeing to send out emails. And they're saying the top two days are Tuesday.
0:43.7	And are you ready for this? Friday. It's amazing to me because if you rewind like 10 years ago,
0:49.7	Friday was considered the worst day to send out email. And now it's one of the two best days of the
0:55.6	week. And they also shared that Friday is the day that has the highest send volume across the
1:01.7	entire week. So if Friday has been something you've avoided, if you're a B2B marketer, you're like,
1:06.6	no, we don't do Fridays. People don't care. It's just not true. It seems to be a day where people
1:11.0	consume content and better themselves a little bit. So Tuesdays and Fridays, and we see kind of
1:16.6	the same thing. Tuesday and Wednesday are pretty similar, but Friday is a great day. And the other
1:20.9	thing they're sharing, which we also see all the time is that Sunday is a critical day. Here's
1:25.7	exactly what they're saying. Sunday performs better
1:28.9	than many marketers would expect, especially around the late morning and midday. The 11 a.m.
1:34.6	open rate of 33.69% is one of the strongest open rates of the week. And 12 p.m. also delivers
1:41.5	a very strong conversion rate.
1:45.1	So we see that too.
	...

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