Welcome to Do This Not That, the podcast from marketers. We share quick tips, things you can do right now, and then we add a little bit of chaos at the end of every episode. We also keep it short like this intro. Let's check it out.

We are back for Ask Us Anything from the Do This Not Not That podcast all week long, we get in questions.

And if you want to submit a question, you can go to jswettleson.com.

There's a button that says podcast, another one that says, ask us anything.

And we get the wildest questions.

We get any work questions.

We get in ridiculous questions.

We love getting them.

So please submit them.

But we're going to tackle one work question and one ridiculous question right now.

So let's do the work one first.

We got a question from Gabrielle from Charleston, South Carolina.

You know, I've been to Charleston.

I love Charleston, but I only get so much from people that are from there. I feel like there's like one really good street in Charleston. And then there's like a couple of these side streets that are okay and whatever, but there's like this one really good street. And then I'm like, what else do I do around here? I don't know. So if you're from Charleston, tell me I'm wrong. Maybe I just missed it or something.

Who cares? What am I talking about? Gabrielle, what is your question? Jay, our abandon rate on our

landing page forms is crazy high. Any tips to improve conversions that are easy to do. Yeah, you know,

this is really a common thing because I don't know why we think that it's okay

when someone clicks through on a social media post or ad or a search ad or they click

through from an email and they go to an offer page, a landing page, whatever you want to call

it, that, you know, on average, 95% of the

people don't convert, that you're happy if you get 5% of people doing the thing, right?

You send down an email saying, hey, register for this webinar.

...