SPECIAL SERIES == Failing Fast Is a Power Move 🔥 <== | BATHROOM Break #68 COLLAB: The Marketing Millennials + Do This, Not That
Do This, NOT That: Marketing Tips with Jay Schwedelson
GURU Media Hub
4.9 • 1K Ratings
🗓️ 11 August 2025
⏱️ 10 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Sometimes your best growth comes from your worst flops. On this Bathroom Break edition, Jay Schwedelson and Daniel Murray get real about failure in marketing—not just accepting it, but planning for it, documenting it, and even celebrating it. From botched campaigns to abandoned social channels, they dig into why marketers should embrace failure as a feature, not a bug.
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Best Moments:
(01:41) If you're not comfortable with failure, you're not going to grow—period
(02:49) Bad marketing often just gets ignored, so most people never even see your misses
(03:30) Not documenting failures is worse than failing itself
(04:20) You have to create a culture where sharing mistakes doesn’t feel risky
(05:00) Every campaign should have a clear kill switch—don’t let it drag on
(06:15) The Guru Awards launch flopped fast, and that was the win
(07:00) Letting go of TikTok let Marketing Millennials double down on what was working
(08:00) Keto, Barry's, vegetarian… personal flops can be just as revealing
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights.
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Partner with Jay: https://www.jayschwedelson.com/contact
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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).
All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter
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Register for Eventastic (FREE + VIRTUAL!) https://www.eventastic.com
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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com
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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/
Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson
Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/
Ask Jay anything: https://www.jayschwedelson.com/ask
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Leave a comment and follow the show, it really helps us out!
Transcript
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| 0:00.0 | Welcome to a new special series called The Bathroom Ring. |
| 0:05.0 | That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both. |
| 0:10.0 | But I don't recommend both, but that's your choice. |
| 0:13.0 | This collab is going to be super fun. |
| 0:15.0 | We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com. |
| 0:21.4 | Each episode in the series, we are going to go over quick tips about different marketing topics. |
| 0:26.5 | And if you want to be in the bathroom, fine. |
| 0:28.8 | Just don't tell us about it. |
| 0:30.1 | Thanks for checking it out. |
| 0:33.5 | We are back with another episode of bathroom break. |
| 0:36.8 | I'm here with the Jay Swwedelson. I'll do this, |
| 0:39.2 | not that podcast, the number one podcast in the world. And I am Daniel Murray. And the question I have |
| 0:47.1 | for you today is I know that like it's hot in Florida. And are you like a pool guy? |
| 0:54.6 | Are you a beach guy? |
| 0:56.0 | Are you a water park guy? |
| 0:57.4 | Like what type of like or you just like stay inside guy? |
| 1:01.0 | I'm 100% a pool person. |
| 1:02.7 | I love a good pool. |
| 1:04.8 | And you know, I really do like water parks, but my kids have aged out of it. |
| 1:09.3 | They're like, you know, older teenagers. And Ali has always thought water parks are absolutely, literally the most disgusting things that exist on Earth. Like, I think that she thinks COVID started in a water park somewhere, which it might be true. So, yeah, that's my job. I feel like you could crush a water park. I love a good slide. Yeah. |
| 1:46.0 | Like a good slide. You can't be a good. Or lazy river. Ah, laser is the best. A good slide or lazy river. If you don't like a lazy river, you should unfollow my show. That's basically how strongly I feel. So what are we talking about today? We're talking about failing in marketing. So why didn't you kick it off and like what is your review on like failure in marketing? What should people do? How should they think |
| 1:51.1 | about failure? First of all, you get very comfortable having failure because failure is actually |
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