Welcome to Do This, Not That, the podcast for marketers.

Each episode is packed with quick tips. They're super short, and at the end, we have some fun.

Let's jump into it, and thanks for being here.

We are back for Do This Not That podcast presented by Marigold, and this is our super short episode.

We're all week long, we get in questions, We get in ridiculous questions. We get in work questions. And we try to tackle one of each. And if you want to submit a question, well, you'd be extremely awesome. All you got to do is go to jswettleson.com. There's a button that says podcast. Another one that says, ask Us Anything. And that's how we do this episode.

So we appreciate you. Let's jump into the work question before the ridiculous question.

We got a question in from Ben, from New Orleans. Oh, my crew must have known. So I just moved my son

into college in New Orleans just two days ago.

And that's an experience.

First of all, besides for, you know, it all being very emotional, my son going off to college, amazing, all this stuff.

I got to tell you that I was a sweaty, disgusting monster carrying in all these boxes, all this stuff trying to get to his dorm room.

And I'm like the least handy person you could possibly imagine. And my wife's like, okay,

here and she hands me this massive box that's got like a headboard that she wants me to put together

that has like electrical in it and these instructions and screwdrivers. I almost had a breakdown.

I got it done, but I will tell you that after I applied it to the bed,

I use so many zip ties to keep this thing together.

Like, I need to post a picture.

I think I use, I'm not exaggerating, 70 zip ties.

That was not in the instruction manual.

And I told my son, I said, dude, that thing is going to fall on your face while you are sleeping because I am clueless. And he's like, what is your function? Anyway, what is speaking of function, Ben, what is your amazing question? Jay, keeping up with AI stresses me out. How do other people do it? This is a great question.

And it's a very timely question because there were some changes to AI stuff last week. And I feel this because

you know, you go on social media and everyone's always posting, oh, this new AI thing and there's some new AI tool you've never heard of. And you get this feeling like, oh, my goodness, I'm in marketing or I have a business and I have, I never even heard of that before. And I don't know how to keep up with all this. And so what you do is you kind of punt. You're like, you know what, screw it. I can't keep up with this. I'm just not going to be one of those people that know anything about AI or whatever. Here's the truth. Nobody knows what they're talking about. Anybody that calls himself an AI expert is an actual loser, an actual loser, because no one's an expert in anything at all. Okay. So everyone's trying to figure out a little bit here and there. And here's what

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