SPECIAL SERIES == Attribution is Garbage 🗑️ <== | BATHROOM Break #60 COLLAB: The Marketing Millennials + Do This, Not That

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Business, Marketing, Education, How To, Entrepreneurship

4.9 • 1K Ratings

🗓️ 16 June 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most marketers think attribution is the answer to everything, but Jay Schwedelson and Daniel Murray take it apart with stories about chasing TikTok-famous restaurants, tracking referrals that don't show up in dashboards, and why "where did you hear about us?" is still the secret weapon. Turns out, the biggest marketing fights aren't about numbers—they’re about team alignment. Plus, you’ll get their real-life hacks for finding hidden gem restaurants (spoiler: Reddit and TikTok win).

Best Moments:

(00:56) Daniel finally scores a cool invite from a Miami restaurant thanks to his newsletter

(02:31) Attribution is a compass, not a map—most marketers get lost by taking it too literally

(03:21) Jay explains why last-touch attribution is nonsense, especially for anything more expensive than a phone case

(05:39) Why obsessing over Facebook dashboard numbers makes marketers miss the real sales cycle

(06:54) Jay’s agency rips out their website for a single “book a call” page—here’s what happened

(08:42) Alignment, not attribution, is where the real fights (and fixes) happen between sales, marketing, and finance

(09:25) The top companies put marketing leadership on actual sales calls—spreadsheets aren’t enough

(10:18) How “where did you hear about us?” and AI-powered call analysis catch what dashboards miss

(10:37) The surprisingly non-glamorous way Daniel finds new restaurants (hint: TikTok, Reddit, and a lot of menu stalking)

Go follow The Marketing Millennials podcast, but also tune in to this series—Bathroom Break—for quick marketing tips and more. Tell Daniel and Jay what you want to hear next by reaching out on LinkedIn.

Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to a new special series called The Bathroom Brink.
0:05.0	That extra 10 minutes, you either have to listen to marketing tips or use the bathroom or both.
0:10.0	But I don't recommend both, but that's your choice.
0:13.0	This collab is going to be super fun.
0:15.0	We have Daniel Murray from the Marketing Millennials and me, Jay Schwettleson, from the Do This Not That podcast and subjectline.com.
0:21.5	Each episode in the series, we are going to go over quick tips about different marketing topics.
0:26.4	And if you want to be in the bathroom, fine.
0:28.8	Just don't tell us about it.
0:30.1	Thanks for checking it out.
0:33.7	We are back.
0:34.8	It's bathroom break.
0:35.6	This is Jay Schwettleson from Do This Not That here with the man, the myth, the legend, Daniel Murray. So before we get into this topic
0:41.9	of the day, which sneak peek, its attribution is total garbage, Daniel, I have a question for you.
0:47.6	In your newsletter, at the bottom of your newsletter, you always put in stuff like,
0:51.3	I am going to this new restaurant or this is my new favorite song.
0:55.4	I always have a hard time finding this stuff.
0:58.6	How do you always find like the cool new restaurant to go to, the cool new thing to do?
1:04.0	Are you just very cool or somebody feeding you all this stuff?
1:08.3	First of all, I'm not very cool.
1:09.9	It just most of the stuff sometimes are just like repeat things that I do all the stuff. First of all, I'm not very cool. It's just, most of the stuff sometimes
1:11.9	are just like repeat things
1:13.3	that I do all the time.
	...

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