‘Quick Fix’ & ‘Growth’ = 20% Increase! ➕ Meta News (WhatsApp Ads!) What’s Up THIS WEEK | Ep. 358

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 17 June 2025

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Meta’s finally doing it—ads are coming to WhatsApp. Jay Schwedelson explains what that means for marketers (especially if you’re already running ads on Facebook or Instagram). Plus, you’ll learn a sneaky trick to boost your content downloads, get a disturbing stat about AI relationships, and hear what restaurant chain is opening more locations than seems humanly possible.

Best Moments:

(00:50) WhatsApp is opening up to ads for the first time ever

(01:49) “Growth,” “micro,” and “quick fix” as secret weapons for content titles

(04:04) 16% of singles are open to AI relationships—and most people don’t think it’s cheating

(05:29) Starbucks opened 589 new stores last year, and that’s somehow not the weirdest stat

(06:28) “Echo Valley” is the new Apple TV thriller, but Jay’s hyped about something way more wholesome

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Transcript

Click on a timestamp to play from that location

0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schweltlson. Let's dig into some tips and some randomness.
0:12.6	We are back for what's up this week from the Do This Not That podcast presented by Marigold.
0:17.7	This is our short episode or breakdown. What's going on this week in business and marketing and life? And then we still have other episodes later on the week. So what's going on?
0:24.7	There is all sorts of stuff going on this week. So first off, let's talk about some news coming out of
0:30.2	meta. We all know that meta, of course, owns Instagram and they own Facebook and all that stuff.
0:35.3	But the other thing that Meta owns is WhatsApp.
0:38.1	Now you're saying, who cares about WhatsApp?
0:40.2	Well, up until now, ever since Meta bought WhatsApp about 11 years ago,
0:45.7	there has been no ads basically on WhatsApp, but that is changing now.
0:52.8	Meta is finally bringing ads to WhatsApp, and they're introducing ads to the 1.5 billion people
1:01.3	that use it per day.
1:04.1	And the targeting is going to be bananas because you're going to know exactly where people
1:07.3	are, what they're doing on their devices, all of this stuff.
1:10.3	And you're saying, well, I don't really care.
1:11.8	I'm not going to get involved with that.
1:12.7	But that's not true.
1:13.9	Because if you're running ads on meta, then you know that you usually run your ads on
1:17.9	Instagram and Facebook simultaneously.
1:20.3	And over the coming months, it's now going to bleed over to what's up as well.
1:23.6	And there's going to be a lot of new inventory.
1:25.9	So be on the lookout and now is a great
1:27.8	time to really get on the the early stage of WhatsApp advertising because it's going to be
	...

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