Welcome to a new special series called The Bathroom Break. That extra 10 minutes, you either have to listen to

marketing tips or use the bathroom or both. But I don't recommend both, but that's your choice.

This collab is going to be super fun. We have Daniel Murray from the marketing millennials and me, Jay

Schwettleson from the Do This Not That podcast and subjectline.com. Each episode in this series, we are going to go over quick tips about different marketing topics.

And if you want to be in the bathroom, fine.

Just don't tell us about it.

Thanks for checking it out.

What's up, everybody?

We're back with the bathroom break with D.J. Shredelson from subjectline.com and guru media house grew media house but i feel like his house

actually fun fact i'm actually at the guru office this is sweet it feels like a party in here

oh yeah it's out of control it's out of got nobody's stopping but today we're going to talk about

the next part of how to get your emails open.

And that's the pre-header.

It's one of the most important parts.

We talked about two important parts.

Actually, all these are important.

So just listen to all of them, this previous episodes.

We talked about subject lines and then pre-headers.

But, Jay, you want to kick it off with a pre-header?

Yeah. So in general, what is the pre-header, right? Some people call it the second subject line.

It is that lighter gray text that you see below the subject line. And it is forgotten. It is a

deciding factor of whether or not your emails get open. It is incredibly

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