Welcome to Do This Not That, the podcast for marketers.

You'll walk away from each episode with actionable tips you can test immediately.

You'll hear from the best minds in marketing who will share

tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos

that is our every day. I'm Jay Schwettleson. Let's do this, not that.

We are here for what's up this week from Do This, Not That.

This is our short episode where we break down what's going on this week.

We still have our ask us anything a little later in the week.

And then the end of the week, we have our longer episode with our tips and stuff.

So what is going on this week? Well, there's a lot of random stuff going on. Let's first talk LinkedIn. Some of you may have noticed the rollout. If you open up your LinkedIn app on your phone,

on the bottom, you may see a word that says video. And you click on video and it'll take you to a new

section of LinkedIn that looks very

very similar to TikTok and it functions exactly like TikTok where you flip up and you go to the

next video you flip up you go to the video after that and these videos are all being fed to you via an

algorithm it's not necessarily just the people that you're following. And this is a whole new world for

LinkedIn. So what does this mean for all of us, for our company pages, for our personal pages?

We're going to start having to post our videos in a vertical format. That is the video format that

LinkedIn is now prioritizing. And they're also prioritizing video in general. So we'll see if the

LinkedIn community likes this TikTokification of LinkedIn, but if you don't

have it on the bottom of your app yet, you should start to see it probably later this week or next

week.

So check that out.

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