Ep. 127 - MASSIVE GROWTH: Why Curator vs. Creator is a GAME-CHANGER I Jay’s Scoop

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 31 May 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities. ================================================================= Best Moments: (02:41) The difference between content CREATION and content CURATION (04:08) Why you NEED a bigger "tent" and need to grow your audience, even if they...

Transcript

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0:00.0	Welcome to Do This, Not That, the podcast for marketers.
0:14.3	You'll walk away from each episode with actionable tips you can test immediately.
0:19.9	You'll hear from the best minds in marketing who will share
0:22.6	tactics, quick wins, and pitfalls to avoid. We'll also dig into life, pop culture, and the chaos
0:29.8	that is our everyday. I'm Jay Schwettleson. Let's do this, not that. We are here for do this, not that.
0:40.2	We are here for do this, not that. And today, we're going to talk about the value and the difference of you or your business being a creator versus a curator.
0:51.6	This is something that I really became more aware of during COVID,
0:57.4	and it has changed my business massively,
1:00.5	and I'll explain what I mean.
1:02.0	So during COVID, I didn't have a lot of connections
1:05.8	on LinkedIn or anywhere else for that matter.
1:08.5	And frankly, I got really nervous.
1:10.8	So I have an agency,
1:11.6	about 100 or so people in my agency. And COVID had hit. And marketing budgets were getting
1:18.1	slashed all around the country, all the big brands of slash marketing budgets. And frankly,
1:22.8	I got nervous. I'm like, I got to make this big payroll every week and budgets are getting
1:27.3	cut. What am I going to do? And so I said, wow, I got to make this big payroll every week and budgets are getting cut.
1:27.6	What am I going to do?
1:29.3	And so I said, wow, I need to connect with a lot more people.
1:33.8	I need to know a lot more people because my theory was if I knew a lot more people, then
1:37.6	maybe I'll get more business and I'll make it through COVID.
1:40.3	So I started to go on LinkedIn.
	...

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