5 • 715 Ratings
🗓️ 15 September 2025
⏱️ 13 minutes
🧾️ Download transcript
Riding in a driverless car might not sound like the ideal place to kick off a marketing chat, but Jay Schwedelson and Daniel Murray made it work. Between sweating it out in a Waymo and figuring out how to breathe again, they got into why Reddit is one of the most powerful (and underused) platforms for marketers. From spotting trends before they hit the mainstream to actually listening in on real customer pain points, this episode shows why ignoring Reddit means missing big opportunities.
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Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.
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Best Moments:
(00:45) Trapped in a Waymo, overheating, and questioning life choices
(02:15) Daniel explains why he always adds “Reddit” to his Google searches
(04:15) Jay shares how to use ChatGPT prompts to surface top Reddit threads
(06:15) Daniel points out that Reddit conversations move faster than any other platform
(07:00) Jay’s Google search hack for finding Reddit content directly
(08:45) Why Reddit forces marketers to earn credibility instead of faking it
(09:45) The surprising safety and social perks of choosing Waymo over Uber
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| 0:00.0 | All right, we are back for the bathroom brick, and this time we're not near a bathroom. |
| 0:04.1 | We are in a Waymo. Daniel and I are live in San Francisco right now. I happen to both be here, and we said, screw it. Let's take a Waymo, and let's start this podcast in a Waymo. So, Daniel, the Waymo, by the way, is the driverless car. Like, you don't have a dude in the car or a Dudette. What is your vibe so far on the Waymo? |
| 0:22.2 | It's good. |
| 0:22.8 | The problem is we don't know how to adjust the air. I have a sweatshirt on. I try to adjust the seatbelt to like take up my sweatshirt, but it locked me. So now I have like a half seatbelt on. It's so hot. And we're like so hot in this waymo. I'm like panicking. |
| 0:39.5 | And it's and we try to pick a five minute, right? |
| 0:43.4 | And it said it's 21 minutes away. |
| 0:45.3 | So now we're stuck in this way for 21 minutes and I'm hot as hell. |
| 0:50.3 | It's so hot. |
| 0:56.0 | I want to get out it's the worst |
| 1:01.5 | my life |
| 1:03.5 | Jay's dying laughing if you can |
| 1:06.1 | hear in this podcast but we're in a waymo |
| 1:08.1 | we're going to go to the studio soon to record |
| 1:10.0 | but I don't think we could actually record a podcast in here because I will die upmo. We're going to go to the studio soon to record, but I don't think we could actually record a podcast in here, because I will die up here. |
| 1:14.2 | I'm going to understand how they can have a driverless car, but there's no air. How is it possible? We're just too stupid to figure it out. There's definitely a button that we're missing for air. I don't know where it is, but it's, is that it? |
| 1:25.7 | No. |
| 1:26.0 | Oh, my God. |
| 1:26.7 | First of all, the driverless part is the easiest part. |
| 1:29.1 | Oh, there we go. |
| 1:30.2 | Oh, my God. |
| 1:31.3 | That's the moment. where it is but it's is that it no oh my god first of all the driverless part is the easiest part |
| 1:28.9 | oh there we go oh my god that's amazing we figured out of just the temperature oh my god that changed |
... |
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