SORINEX: LEGENDARY STRENGTH TRAINING W/ BERT SORIN, ANDERS VARNER, DOUG LARSON, AND COACH TRAVIS MASH BARBELL SHRUGGED #592

Barbell Shrugged

Doug Larson

Business, Training, Fitness, Health & Fitness, Paleo, Weightlifting, Nutrition, Crossfit

4.7 • 2.8K Ratings

🗓️ 23 July 2025

⏱️ 138 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bert and his wonderful wife Lesley are the proud parents of three children. Bert and his family, a family rooted in strength, have been entrenched in the human performance world for as far back as he can remember. Growing up with a barbell in his hand has been pivotal in charting the course of his life and leading him to become a 4-time Division 1 All-American Track and Field (Hammer and 35 lb. Weight Throw), Southeastern Conference Champion, former record holder in Weight Throw, and an Olympic trials athlete.

Bert is currently the President and Co-Owner of Sorinex Exercise Equipment, a very successful family run business founded by his father, another big name in the iron game, Richard Sorin. Together they are the inventors of hardware and applications to make people more effective, efficient, and safe on the sports field and the battle field. Although Sorin never served in the arms forces, his gear is changing the game to provide readiness and rebuilding to the veterans prior to, during and after their deployments to far off, hostile lands.

Bert’s network of veterans, scientists, coaches and therapists allows for a combination of expertise and support, and has been changing lives on both sides of the table. Bert pushes each day to find the best in people, and to assist in their exploration of their potential and maximize their value to the cause.

Enjoy.

Work With Us: Arétē by RAPID Health Optimization

Links:

Anders Varner on Instagram

Doug Larson on Instagram

Coach Travis Mash on Instagram

Transcript

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0:00.0	Shark family this week on Barbella Shrug. We're throwing it back to Bert Soren. We actually got to go down to Sorenx about two years ago and meet Bert.
0:09.6	We got to ride on his boat. That was super cool. Everybody hanging out, a bunch of meatheads floating around on a boat, having the conversations about getting jacked.
0:17.2	But I wanted to rerun this episode because there's a few nuggets in here that I think
0:22.3	are just life-changing. A couple stories in here about pursuit of greatness, trying to achieve
0:28.0	your best self. And I think that there's just a lot of valuable lessons. It's an interesting
0:33.0	dynamic that his dad was actually the founder of Sorenx and he has taken it over and taken the
0:39.2	company to heights that not many people actually get to go play the game of business at
0:44.6	and a sport and that he loves that goes all the way back.
0:47.8	Obviously, with his dad creating Sorenx probably to a garage somewhere and making their own
0:52.2	squat racks and barbells and all kinds of cool stuff.
0:55.1	But I think there was also a lot to be learned about his tallest trek and field, how strength
0:59.0	permeates through his life. And as always, make sure you get over to rapid health report.com.
1:03.4	That's for Dan Garner, Dr. Andy Galpin, are doing a free lab style and performance analysis.
1:07.4	And you can access that over at rapid health report.com friends let's get into the show
1:14.2	welcome to barbell struck i'm anders marner douglarsen coach travis smash and bert soren we're
1:18.1	in one of the most beautiful gyms ever haven't walked in a gym in so long we haven't been on the road
1:22.5	in so long i feel like we just walked into the mecca and if there was a a Sorenx bed over there, I'd be the new roommate.
1:28.7	There's one right there, actually.
1:30.1	Oh, there it is.
1:30.5	There's a few in there. So there you go. Oh, yeah. He's like, not even joking. Totally, totally true. Yeah, take a nap. One thing, as soon as the word Sorenx pops in my brain, I immediately think about, like, the culture that you guys have created here and how long this company has been here. I'd love to hear
1:27.9	just at the beginning kind of talking about the early days. And then you grow think about like the culture that you guys have created here and how long this company has been here
1:44.7	i'd love to hear just at the beginning kind of talking about the early days and then you growing up
	...

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