using only 20% of your business data is like dating someone who only texts emojis first of all

that's annoying and second you're missing a lot of context but that's how most businesses operate today

using only 20% of their data unless you have HuffSpot where all the emails call logs and chat

messages turn into insights to grow your business because all all that data makes all the difference. I would know because I use HubSpot at my company. Learn more at HubSpot.com. I've learned one thing about the toughest part about AI transformation. And I've actually been curious to hear from your side too. So when I say AI transformation, I mean, within your organization, the people that you're working with, you know, what are you doing to help people adopt, right? I think we should share some lessons on what we've learned. What I've learned is we just did our second hackathon last Friday, okay? And there are some teams that are shooting past the other teams. Like the things we, the SEO team built something called Tiger Claw. So it's basically open claw, but it's for SEO. And they're like,

that's how they're going to work now, right? And then we have like the creative team, like they're

probably out creative like really quickly. And so what I've learned is that this will be very painful

and it's necessary pain, right? And we kind of use the joke internally now where, you know,

going to work now is like drinking this cocktail of excitement

and fear at the same time. And you have to be this very exciting, motivating person at the same

time, but you also have to be this person that kind of shows people what's happening in the

market. So my point of saying all this is that some people are going to self-select themselves

out, which is to be expected. And you're also going to attract some really impressive people in, right? But I think my key point here is, for us, at least, molting is a very delicate process. So, you know, when a caterpillar becomes a butterfly, it's a very painful process and it's very delicate. But when it becomes a butterfly, it's very beautiful, right? It just, it takes time. So what have you guys been doing with it? Have you been paying attention to it or not so much on your side? We have, we actually haven't found the transformation to be painful at all. We figured out the solution that works for us. It doesn't mean that it'll work for other organizations. And the solution has been very pleasant for almost most of people in our organization. Go on. So instead of, we used to have the approach of trying to originally of just trying to train people

when it comes to AI and get them fluent.

And we found that solution did not work too well.

Then we started setting up teams whose job was to help get others in the organization ready and prepared.

And we also found that it worked better, but that also struggled.

And then we ended up moving the solutions team to doing something a little bit different.

They would work with different people within the organization, different departments.

So I'm not talking just SEO.

I'm talking about someone who just focuses on

on page, someone who focuses on digital PR, someone who focuses on, you know, content creation.

And imagine this for all aspects of SEO. Imagine the same thing for conversion rate optimization.

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