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Marketing School - Digital Marketing and Online Marketing Tips

I’m Dominating SEO. If You’re Struggling To Get Impressions, Watch This

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.61.4K Ratings

🗓️ 2 April 2026

⏱️ 19 minutes

🧾️ Download transcript

Summary

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Neil and Eric break down how SEO, AEO, and AI search are changing faster than most marketers realize. They explain why the new way to win is through APIs and agents, why AI-generated content often fails over time without a human in the loop, and how evals are replacing old school testing cycles for the best AI teams. They also get into why publishing listicles on your own site can quietly hurt organic traffic, how synthetic data could reshape marketing measurement, and why every CEO may soon be running their own internal AI agent. Key Takeaways: The future of SEO and AEO is increasingly API-first, with agents doing the work faster across content and workflows Pure AI-written content may get short-term gains, but long-term performance still depends on human editing, iteration, and strong systems AI evals are speeding up experimentation, helping teams test and improve workflows far faster than traditional approaches Chapters: 00:00 Why SEO and AEO Are Moving to APIs 01:16 Why AI Content Still Struggles to Rank 02:57 The Listicle Strategy That Can Hurt Organic Traffic 06:59 Why AI Evals Are Replacing Old Testing Loops 12:14 How Evals Change Product and Marketing Workflows 14:24 Why CEOs Will Soon Run Their Own AI Agents 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu - Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Transcript

Click on a timestamp to play from that location

0:00.0

using only 20% of your business data is like dating someone who only texts emojis first of all

0:06.3

that's annoying and second you're missing a lot of context but that's how most businesses operate today

0:12.0

using only 20% of their data unless you have HuffSpot where all the emails call logs and chat

0:18.3

messages turn into insights to grow your business. Because all that data

0:22.7

makes all the difference. I would know because I use HubSpot at my company. Learn more at HubSpot.com.

0:29.1

The new way to do AEO and SEO is via API. And you know what's interesting? We had a call recently

0:34.0

with the company that is literally they do documentation for dev companies.

0:37.7

Okay. So let's say they're doing just call it $10 million a year. Okay. They raise a lot of money. Let's just say $24 million to do this documentation. Okay. And the interesting thing is they've gotten to that, that level by having like a powered by button at the very bottom of the documentation they do for everyone. Okay. So anyway, my point of saying this is that I think they use an API.

0:57.0

So ClickFlow, we have an API as well that people use to generate content with. But I think the way you're going to do it is like people are just going to log into Cloud Code command line interface and just say, hey, can you just do this for me? Can you build this for me? They can plug it into their agents. The agents do the work. the agents could go out there and buy stuff. There's a ramp CLI now. So the agents marketing in agents type of thing.

1:13.8

So I think most SEO companies now or AEO companies, whatever you want to call them, the way to do it is via API and we have the documentation for Clickflow. And we actually use that documentation company for it. But I think it is using API because you need it to plug into your agents to get the work done faster. And if you aren't doing it that way, I feel like, you know, it's not required right now, but I do think it's it gets work done quicker for you. Did you see that LinkedIn thread on how they know and how they mark that their content and the stuff that AI is creating? They know that is AI generated. You mean like Google? Yeah. I've said that. And I'm a big believer that they genuinely do know. You know, I was a believer even before I saw that. I was a believer that they do know that when content is AI generated. Because if you look at all the stats and the data, even though both Eric and I have our own AI content writing tools, it does not rank well. And you could get short-term traffic, but over time, we see AI content just not do as well. And it doesn't mean you shouldn't use AI to write content. It means you should use it in different parts of the content writing process. Yeah. It's great for ideation. It's great for structure.

2:18.3

It's great for research.

2:19.3

A lot of the writing, I highly recommend doing it manual.

2:22.3

And I believe it's going to keep going that way because if AI doesn't care if the content's written by AI,

2:30.3

and then they crawl it and then use it to create more content and keep learning.

2:34.8

It becomes a self-fulfilling prophecy and then it starts hallucinating and they don't want that.

2:38.8

So what we do for a click flow, so what I've heard the customer say,

2:42.6

so what I've heard from are people working with the customers is that the content that they generate.

2:47.0

Sometimes they're just YOLO and let it publish, but similar to how like a Finn does it with customer service, right?

2:53.7

For like, sometimes I have a hard time believing this and I've seen the content quality myself. I'm like, this is really good, right?

2:57.7

But they say this is better than any other content generation tool that they've used and that we have a human in a loop, right? So that's what helps.

3:02.9

So when they say the content helps them get more citations that ranks better, it does.

3:03.8

But there's a lot of caveats.

...

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