Everyone already knows. We talk about this a lot.

AI changing marketing. What are you shifting your marketing spend to in 2026? Or what are you doing with your marketing spend in 2026? And some of them could be the same old, but I'm just curious what it is. And we can go back and forth on this based on everything that's happening in AI. Yeah. So I'll tell you what we're doing right now. I do think we're going to spend more on tokens.

I do think you and I go to buy local infrastructure. Let's just start there. And people might be thinking, how is that tied into marketing? In my mind, it does because we're buying intelligence to do more marketing tasks, right? So we're getting a lot more inquiries for the agent stuff that we have. And so next week, we should be able to get up our MVP version of our site, single brain.

Finally, we're getting that up now.

So if people want our agents or AI transformation, we're going to go straight for that, just because that's where I've kind of forced my organization into. So we're going way harder on that cold email infrastructure. So because my agents build out all the cold email infrastructure now, we're sending way more cold emails. And it's constantly tweaking the offers and all that too. So I think we're going to go harder on that. But that costs tokens too. That means we're going to be spending more on Apollo API credits or maybe just build our own eventually. So I think it's spending more on tokens. The offer that we have is moving more on the AI side. And that's maybe a good starting point. We we can go back and forth. Yeah. So before I get into my, the number two, right,

Eric just gave us number one. A quick thing, I'm in an email group with a lot of entrepreneurs

who have been using AI for sending mass cold emails. And we would call these marketing emails. The reason I wouldn't call them sales

emails is you then get the lead once they're warmed up, then it goes to the salesperson.

Almost everyone in the group is seeing a similar pattern in which when it first started, it was

kind of effective. Now people are getting bombarded way too much with cold emails from AI. And it's just

degrading response rates and it's almost not effective anymore. Our positive reply rates so far,

I want to say is about 1% or so, which is decent. Like usually you want your positive reply rate

anywhere from like 1 to 3% or so for positive reply on cold email. So it's not bad right now, but I can see it going in a direction where it's like it's not hard to build this infrastructure, you know. Yeah, and when I'm talking about the numbers, I'm not talking about the reply rate. I'm talking about from sending the email to then getting the reply to setting up a call

to then going through the pitch process and then closing a deal.

Wait, but all the people in your email group, what kind of businesses do they have?

They're all B2B.

B2B, like what do they?

B2B enterprise.

Okay.

So some of them are software, some of them are services. It's actually only

one of those other two. It's either their software or their services. We don't have like

manufacturing or anything in the email group. There's only like 11 or 12 of us. And if you look at

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