Solely - Food that is Indulgent, Clean, and Fairly Priced
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 23 February 2022
⏱️ 37 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Sendlane.
Food is very indulgent, but it can also be bright and made with clean ingredients, says Simón Sacal, Co-Founder and CEO at Solely Inc. It should also be fairly priced, he adds.
One of the company's first products was a fruit jerky, which was a completely different product at the time. It immediately grabbed the attention of Whole Foods 365.
The idea for a sustainable fruit product came out of their supply chain logistical challenges in Mexico.
"It's impossible to create an entirely different product without a completely different process, and it's impossible to have a completely different process unless you make it or have someone that can make the machines," Simón says.
In Part 1, Simón talks about:
* The early support the brand got from Whole Foods 365.
* His company's history with food technology and the resulting products.
* Solely's lunchbox program in Latin America provides healthy and affordable fruits for children.
* The unique challenges of launching a new food product in Mexico.
* How it's difficult to grow fast without considerable expenses.
Join Ramon Vela and Simón Sacal as they break down the inside story on The Story of a Brand.
For more on Solely, visit: https://solely.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.
*
This episode is also brought to you by Sendlane.
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They over-invest in paid acquisition and under-invest in retention.
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | it's impossible to create a completely different product without a completely different process. |
| 0:06.8 | And it's impossible to have a completely different process unless you make it or have someone |
| 0:14.1 | that can make the machines. And then if that process depends on having the best possible fruits and vegetables and the quality |
| 0:25.0 | of the ingredients is so important, it's impossible to outsource that as well, at least at the |
| 0:31.6 | beginning. So the answer is straightforward. We started from day one with manufactured every product that we have sold. |
| 0:43.5 | And until now, it's been the best strategy, but also the only strategy. |
| 0:52.0 | That's the only way you can have unique, really unique products. |
| 1:01.5 | Recorded at Sendlane Studios. |
| 1:04.2 | This is not your average entrepreneur or e-commerce podcast. |
| 1:08.4 | And he's not your average host. |
| 1:13.8 | This is the story of a brand with your host, |
| 1:20.6 | Ramon Vela. If all DDC companies were forced to turn off their Facebook ads, they'd be dead on arrival. Why is that? Well, they overinvest in paid acquisition and under-invest and retention. |
| 1:28.4 | Luckily, Sendlane makes it easy to solve this problem. |
| 1:31.9 | Sendlane is an e-commerce customer experience platform helping hundreds of D-2C brands to tighten |
| 1:36.8 | their existing customer relationships. |
| 1:39.4 | Send Lane automates personalized customer experiences through welcome and abandoning cart workflows, |
| 1:43.9 | SMS, deep data integrations with Shopify and WooCommerce, automates personalized customer experiences through welcome and abandoning cart workflows, |
| 1:50.5 | SMS, deep data integrations with Shopify and WooCommerce, multi-store functionality, and much more. |
| 1:54.1 | Plus, they don't stand for lazy customer support. |
| 2:05.4 | Their San Diego-based team has an average, get this, one-minute response time from a live human, making sure you never get stuck in a chat queue ever again. |
| 2:08.4 | Curious about how SENDLing can help your D-C brand grow? |
| 2:14.9 | Well, visit Sennlane.com forward slash story to schedule a demo with a specialist today. That's S-E-N-D-L-A-N-E dot com forward slash story. |
... |
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