Matt Edmundson - Business Tactics Change, but Principles Don't.
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 21 February 2022
⏱️ 37 minutes
🧾️ Download transcript
Summary
This episode is brought to you by Ordergroove.
The world has changed "massively" because of the COVID pandemic, says Matt Edmundson, Host of the eCommerce Podcast and Founder & CEO of Aurion Digital. But the principles of business remain the same: Connect with your consumers, communicate with them, and use that to determine when you need to pivot.
Did too many businesses rush to digital too quickly during the pandemic? Matt thinks so. Keep it simple, but serve your customer, he advises. The solution isn't always to convert 100 percent to digital.
One principle to always follow is simply this: The customer wants to be communicated with. Communicating with a customer - the tactic needed - changes over time. Matt says it could be SMS, email, Instagram, Facebook, or YouTube. Be prepared to change the tactic, but not the principle.
In Part 2, Matt talks about:
* How to look at your business from the point of view of your customers.
* Don't overcomplicate your pivots.
* Business tactics change, but principles don't.
* Why a company like Peloton didn't learn the lesson of communicating with customers.
* How his eCommerce podcast has connected him with people from around the industry. It opens doors that he didn't know existed.
* Podcasts take time to get results. Be patient but remain dedicated.
* What e-commerce products interest him most.
* Digital is a world that changes every 18 months. To succeed, prioritize and simplify.
Join Ramon Vela and Matt Edmundson as they break down the inside story on The Story of a Brand.
For more on Matt Edmundson, visit: https://auriondigital.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen to your favorite podcast player: Listen now.
*
This episode is brought to you by Ordergroove.
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From enrollment incentives to churn-fighting AI, Ordergroove gives your business the tools it needs to be a subscription success story.
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Transcript
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| 0:00.0 | Is it a case of find your passion and work that and you'll never have to work another day of life? |
| 0:03.8 | Or is it a case of find some thing, work really hard at it and become so good that it becomes |
| 0:11.4 | your passion. |
| 0:12.2 | It becomes your burning desire. |
| 0:14.2 | And so I think for me, you know, my passion, my burning desire when I started out was not to |
| 0:20.3 | become an e-commerce entrepreneur. But now out was not to become an e-commerce |
| 0:21.0 | entrepreneur. |
| 0:22.1 | But now my passion is to be an e-commerce entrepreneur because that's what I've worked at. |
| 0:27.0 | That's my skill set. |
| 0:28.0 | That's what I know. |
| 0:29.3 | That's what I've become good at. |
| 0:39.7 | Recorded at Send Lane Studios. |
| 0:43.8 | This is not your average entrepreneur or e-commerce podcast. |
| 0:46.5 | And he's not your average host. |
| 0:50.7 | This is the story of a brand with your host, Ramon Vela. |
| 0:58.4 | It's time to let your customers enjoy the products they love without the friction of reordering. |
| 0:59.4 | And that's why innovative brands like Pete's coffee rely on Order Group subscription solution |
| 1:03.8 | to build long-lasting relationships that drive recurring revenue. |
| 1:08.0 | From enrollment incentives to churn-fighting AI, Order Group gives your business the |
| 1:12.9 | tools it needs to be a subscription success story. Visit ordergrove.com or slash story to book a demo |
| 1:19.8 | today and receive two months off your first contract. Again, that's ordergrove.com |
| 1:25.0 | forward slash story. That's O-R-G-E-R-O-O-O-V-E.com forward slash story. |
... |
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