Soldier to Seller: Jon Caldwell's Amazon Exit Story

The Exit - Presented By Flippa

Technology

5 • 2K Ratings

🗓️ 12 February 2024

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on The Exit: Jon Caldwell, an entrepreneur who transitioned from the army to business, shares his journey from starting a pet supplements brand on Amazon to its successful exit. He highlights the importance of pricing strategies, noting how testing different price points was crucial for his product's success. Despite facing challenges like inventory management and waiting for a TV show appearance, Jon's persistence paid off when his business took off in sales and eventually gained the attention of the company that would acquire the brand. For a full account of his journey and the valuable lessons he learned along the way, listen to the latest episode of the Exit. Jon Caldwell is an entrepreneurial growth leader that has sold more than $23M of software, services, and physical products. Over the last decade, Jon has raised money, started and sold a company, built and led teams, and led revenue growth for companies in several industries. After his time in the Canadian military Jon created an Amazon business that after he scaled, he was able to exit from, and thus starting his entrepreneurial career. Jon currently is a consultant traveling the world while helping businesses with their B2B SaaS growth and achieving true revenue turnaround. LinkedIn: https://www.linkedin.com/in/jonmcaldwell/ Website: https://3victor.io/ X (Twitter): https://www.linkedin.com/in/jonmcaldwell/ YouTube: https://www.youtube.com/@JonCaldwell_ For a Free Flippa Business Valuation: https://flippa.com/exit -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0	Hello and welcome to the exit presented by Flip Up the number one platform to buy and sell online businesses
0:05.9	Flipa manages over a billion in deal value annually and combines expert buy and sell side Advisory with its market leading valuation tool,
0:14.2	Deal Room, Off Market Offering, Market Insights,
0:17.3	an AI-based deal-by-deal matching engine.
0:20.7	Now for the exit.
0:21.9	The exit is a 30 minute podcast featuring awesome
0:24.4	entrepreneurs who have been there and they have done it. The exit talks to
0:27.6	operators who have bought and sold businesses of all different sizes. You learn
0:31.5	how they did it, why they did it, and get exposure to the world
0:34.8	of exits. It's a world occupied by a small few, but accessible to many.
0:40.0	On this episode of the exit, I sit down with John Caldwell.
0:43.0	He's a fantastic entrepreneur who was in the army
0:45.6	and wanted to get into business.
0:47.3	And ultimately he started an Amazon business
0:50.0	that scaled into an exit.
0:52.9	And this is a fantastic story
0:55.0	from start to finish of the lessons that he learned.
0:57.7	And there are some gold nuggets in here.
1:00.6	One of my favorite parts of this interview not to completely spoil it is how
1:05.0	pricing was really discovered for his product in those early days. He was really
1:11.0	trying to test different things, not the images or the copy, but really testing the price was some of the really, really deep information that John shares here.
1:22.0	And we talked about the transaction the exit all of it and this is a
	...

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