Today we're talking about social media marketing and giving you two big outcomes so you know exactly how to execute.

Hey welcome to the Tom Ferry Show. Today I'm going to talk about one of the

questions I get asked all the time and that is Tom, okay, I know I've got to do

social media but can you give me some insight, some strategy, and some tactics,

so I can take this thing on and ultimately do it right?

Yes, the question I get all the time is, Tom, what should I be doing on social?

So I actually wrote down, I've got two different outcomes for you, and I actually had to write it down because there's so many tactics I want to give you.

I had to write it all down. Why also? Because Facebook changed their algorithm and I can't use the whiteboard anymore. A little inside for you.

So first thing I want to do is I want to talk to you about what's hot. Things you should be paying attention to,

and then I'm gonna go into some content strategies

around what's hot, so you can immediately

kind of fill up your content calendar

and start thinking about what you want to put out for people.

The second thing is to really help people get the expectation around time.

Because I know for me, and I'm just going to go right at this,

early on, when I first started,

I would be in my home office,

and my wife would walk in and go,

you have been on that Facebook thing

for like 11 hours, what are you doing?

And my response was, this is the easiest way for me to engage

with tens of thousands of my clients and soon to be clients all over the world so

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