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The Tom Ferry Podcast Experience

13 Ways to Maximize Your Next Open House – #TomFerryShow

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.81.1K Ratings

🗓️ 6 March 2018

⏱️ 15 minutes

🧾️ Download transcript

Summary

Are Open Houses a relic of a bygone era… or an integral part of your business-building strategy? I’d contend if you’re not using Open Houses, you’re missing out on a huge opportunity. In this episode of the #TomFerryShow, I’m sharing 13 Ways to Maximize Your Next Open House, including: • 3 Essential Prep Tips • 7 Ways to Drive Massive Traffic • 2 Methods to Seamlessly Capture the Info You Need • 1 Amazing Script that Turns the Neighbors into Your Next Listing Learn more: http://bit.ly/2H6ysmu ------------ I hope you got some helpful tips and new ideas from this podcast. To ensure you don't miss all my FREE training all you have to do is sign up here with your email bit.ly/TF-VideoTraining ------------ Connect with me on my other social channels: Facebook - facebook.com/TomFerry Twitter - twitter.com/TomFerry YouTube - youtube.com/RealEstateTrainingTF Instagram - instagram.com/TomFerry

Transcript

Click on a timestamp to play from that location

0:00.0

Today I'm giving you 13 ways to turn open houses into cellar attraction opportunities.

0:05.6

Hey, welcome to the Tom Ferry Show. Today, I want to help you attract listings in the month of April by doing a mega open house.

0:19.0

So I'm going to walk you through three ways for you to prepare for that event because it's all about preparation.

0:26.1

I'm going to give you seven different ways to attract a high quality number of neighbors,

0:30.6

future sellers, and buyers into this property, I'm going to give you two ways

0:35.8

for you to capture every person that walks through and one killer script that ultimately

0:41.0

is the hook that generates more listings.

0:43.0

So let's get started.

0:45.0

In terms of preparation, the first thing obviously I'm going to tell you is

0:49.0

you're not throwing an open house.

0:50.0

When you're doing a mega open house, the way we talk about it, it's a party.

0:55.0

So it is a celebration.

0:57.1

You're going to have food, maybe food trucks.

0:59.8

We've had clients that have had in and out burger food trucks at their events.

1:03.4

They've had their favorite Mexican restaurant.

1:05.8

You have to know your customer, know your budget,

1:09.6

know who it is you're trying to attract.

1:12.1

Think through that. You could have 75, 100, 150. I think one of the biggest ones I ever went to. Big shout out to my longtime friend John Mcmonagull, he had about 600 people at one of these mega open

1:25.7

houses.

1:26.7

So you want to be thinking, I'm really planning a party.

1:29.6

So I wrote down for you, food, right?

1:32.2

Food trucks. Fun prizes. down for you,

...

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