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Loan Officer Freedom

Sneaky Tricks for Podcasting as A Loan Officer

Loan Officer Freedom

Carl White

Education, Business, How To

4.9753 Ratings

🗓️ 5 December 2022

⏱️ 38 minutes

🧾️ Download transcript

Summary

On this episode of Loan Officer Freedom, the #1 podcast nationwide in the mortgage space, Carl White and Steve Kyles explain how their shows became the most downloaded podcasts in the loan officer world and how they’ve used them to get referrals.

Positioning yourself as somewhat of a local celebrity, so that when you reach out to real estate agents, they “know of” you in a cool way.

Anyone can start a podcast with a few easy steps that are shared in this episode - and what better way to learn than from two of the most popular podcasts hosts out there? They’re telling you what to say, how to say it and what mistakes to avoid. 

Leveraging this marketing effort for your mortgage business is not as complicated as you think. Tune in and then grab your phone and get started on your own.

Learn more ways to make yourself known to realtors so that when you give them a call, they already have an idea who you are. Schedule a free call here and we will share those with you.

Transcript

Click on a timestamp to play from that location

0:00.0

Hello, everybody. This is Carl White, broadcasting from the secret headquarters here at the

0:10.5

Mortgage Marketing Animals slash Freedom Club. And you are listening to Loan Officer Freedom

0:14.6

number one podcast in the world today for loan officers because you knew that one day it all led up to

0:24.4

me and Steve Kyle's my main man here in the studio. How are you doing, brother? I'm doing great.

0:29.6

The number one podcast. Well, I only I only say that because I'm really number two to yours.

0:35.3

No, no, no. Which is a funny way we met.

0:38.6

That is how we met.

0:40.3

That's very interesting.

0:41.3

I hadn't thought about that.

0:42.3

Yeah.

0:42.6

So I'm sitting here with one of my partners, Steve Kyle's, the host of loan officer leadership

0:49.1

podcast.

0:50.0

Yep.

0:50.6

So anyway, so here's what we're going to do today. We're going to do something a little different.

0:56.1

We're going to talk about the sneaky tricks of doing a podcast. We're going to talk about how easy it is, the results, big mistakes that we've seen people make, and whatever else we come up with.

1:27.5

Absolutely. Hey, what a great episode. You and I were just sitting here this morning talking about, wow, the power of a podcast. And here's the cool thing, Carl, anyone can do it. You know, I think a lot of people think it's a real complicated thing or it's a high level skill. And really, it's not a high level skill. It's just a couple sneaky tricks, really.

1:29.1

And I don't know if sneaky tricks is the right word.

1:30.8

Because like one kind of one little sneaky trick of a podcast is actually how people consume it.

1:39.4

So when you give information, you know, you want you want people to consume it, your target audience.

1:45.7

And we're going to talk about that here in just a minute. But on a podcast here, like on a, on a,

1:52.9

let's say a Facebook video. Yeah. Or TikTok video. Yeah. Which everybody talks about. Yeah,

1:56.9

which everybody talks about. How long do you think the average, and I know you know the answer to this, how long is the average video watched on TikTok or Facebook?

...

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