Sloomoo Institute - Joy, Inclusion, and a Sense of Mental Wellness
The Story of a Brand Show
Ramon Vela
4.9 • 147 Ratings
🗓️ 6 September 2021
⏱️ 36 minutes
🧾️ Download transcript
Summary
**This episode is brought to you by MuteSix, Repeat, and CartText**
Joy, inclusion, and a sense of mental wellness - all thanks to slime. That's the mission of Sloomoo Institute. In today’s two-part feature, we have Karen Robinovitz and Sara Schiller, Co-Founders of Sloomoo Institute, a sensory playground centered around the slime.
Karen and Sara have been friends for over 13 years. Before Sloomoo Institute, Karen made a career in media while Sara was in business management and hospitality. Slime is a form of therapy that helps in improving focus and triggers imagination. Karen found joy in slime in her difficult times. So, this led her to start this brand with Sara.
From layout to programming, creating a slime factory was hard for them. However, Karen and Sara are not afraid of failing. According to them, entrepreneurs should first build infrastructure, language and decide on a name and visual board for their business.
In part 1 of our interview, Sara and Karen talk about:
* Gratefulness
* Overview of the company
* People's reaction
* What connects people
* Biggest challenge
* Challenging entrepreneurship
* Entrepreneurial advice
Join Ramon Vela, Karen Robinovitz, and Sara Schiller as they break down the inside story on The Story of a Brand.
For more on Sloomoo Institute, visit: https://sloomooinstitute.com/
Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand.” Click here to listen on Apple Podcast or Spotify.
*
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Recorded at Mute 6 Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.0 | This is the story of a brand with your host, Ramon Vela. |
| 0:21.6 | We are really all about joy, inclusion, and a sense of mental wellness and mental health, |
| 0:29.6 | but through the eyes of hashtag satisfying slime and ASMR, our brand began as an experience based in New York City where we donated a percent of |
| 0:44.1 | ticket sales to three mental health charities. We've created a really immersive and interactive |
| 0:50.2 | universe that is all based around sensory experience of slime. |
| 0:56.0 | We are growing our brand into other compounds that provide the same sensory relief, stress, |
| 1:06.0 | you know, release and joy that slime does and other arms of, you know, media, storytelling, and experience |
| 1:17.6 | through multiple areas over time. We are looking to grow in other locations and we'll be |
| 1:24.6 | doing that globally. And, you know, we have right now a product line |
| 1:29.1 | and an e-commerce site based around slime and merch. |
| 1:32.1 | But in the future, we see it growing to many other areas. |
| 1:39.6 | This episode is brought to you by repeat, |
| 1:42.5 | the easiest way for your customers to reorder products |
| 1:45.7 | they love. Now, most vendors in the Shopify ecosystem will have you believe that subscription |
| 1:51.2 | focus commerce is the key to customer retention for CPG brands. But with monthly churn rates |
| 1:58.1 | pushing 10% across the industry, repeat has a better way. |
| 2:02.8 | Repeat will automate a frictionless reordering experience |
| 2:06.4 | for the largest part of a CPG brand's customer base, |
| 2:10.3 | the non-subscriber. |
| 2:12.4 | Repeat uses machine learning to analyze one-time shopper behavior, |
| 2:16.3 | automates reordering notifications, and delivers |
... |
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