Simple, Honest, and Wildly Successful Social Media Video for Real Estate | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 3 October 2022

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Creating wildly successful social media videos as a real estate agent doesn’t have to be hard. Actually, keeping it simple and honest might just be the best way to build a passionate and engaged following. It certainly does for Winnipeg super-agent Nicole Hacault, who sold 170 houses last year with just one other agent. In this episode of This Week in Marketing, Jason Pantana talked with Nicole about her strategy for creating authentic, human-focused video that gets people excited to work with her. If real estate video has ever seemed like something complicated or difficult to you, this is an episode you need to watch or listen to.

Transcript

Click on a timestamp to play from that location

0:00.0	Today, I've got a special treat. We're going to talk with Nicole Hakko, who is a rock star
0:04.0	realtor, runs a great team in Winnipeg. And I want to specifically talk to her today about
0:09.2	how does she get business from both her database of past clients and sphere, but how does she also
0:13.5	attract business from people who don't know her through social media marketing efforts?
0:18.4	If that is a mystery or a code that you want to crack, this is a conversation that you can't miss.
0:24.0	Welcome to this weekend marketing. I'm your host and your moderator today, Jason
0:30.8	Pantana. And if you're new to the channel, make sure you head on over and tap that big red
0:34.3	subscribe button and turn the bell next to it on so you get notified whenever we publish new
0:38.6	videos just like this one. So without further ado, let's dive into the interview. Nicole,
0:43.6	welcome to the show. We're so grateful you're here to share your secrets of your success. How's it
0:48.4	going today? Good. How are you? I'm well. Full of energy. Ready to talk to you. Ready to uncover
0:55.2	your marketing secrets and your strategies. First question, just for everybody watching because
0:59.6	you run a really great business, just a highly known business in Winnipeg. I believe you go by
1:05.7	the trademark, well, I don't know if it's a trademark might as well be your Winnipeg realtor.
1:10.4	And I want to really peel back what you're doing. Yeah, in the shirt and all everything, right?
1:14.9	I want to peel back how you're accomplishing that from a marketing standpoint. But the first
1:18.6	question I would ask is just tell us about your business and the marketing channels or strategies
1:24.2	that are the most driving behind your success. So last year we sold 170 houses, myself and one other
1:32.8	agent of those 170, 101 of them came from social media. We do not do mailers, like not mailers in
1:43.5	the perspective of like mail drops to an entire neighborhood. We do not own bus benches. We do
1:48.8	not own billboards or anything like that. We do not spend any money on ads. And so the bulk of
1:54.4	our business came from social media. Okay. Everybody's like, okay, let's break this thing down. Are there
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Tom Ferry, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tom Ferry and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.