Simone Sauter: How to Gain Rockstar Publicity
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 1 July 2021
⏱️ 21 minutes
🧾️ Download transcript
Summary
Simone Sauter is a PR & Publicity Coach, bestselling author and tech nerd. She helps coaches, consultants and trainers to become the go-to expert and consistently attract high-paying clients by building authority, trust and credibility through the power of the media.
Simone has nearly 2 decades experience in the media and PR world. She worked as a journalist for 8 years and before her entrepreneurial journey as a PR manager for several fortune 100 companies.
She also has a master’s degree in Journalism and PR and is a certified PR consultant.
But most important is that she has built a very successful coaching business in the relationship coaching niche solely by using PR which means that she understands 100% how to make PR work for your coaching and consulting business in a way that you get new clients.
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Transcript
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| 0:00.0 | Welcome to your brand amplified, the podcast where we interview marketers, publicists, and |
| 0:06.5 | brands to learn their stories, what makes them tick, and tips and tricks that make a |
| 0:11.5 | difference. |
| 0:15.0 | So I am here with Simone Salter. Hello, Simone, how are you today? |
| 0:17.0 | I'm great. |
| 0:18.0 | Thanks for having me, Anika. |
| 0:20.0 | Very good for that to be here. |
| 0:21.0 | Oh, wonderful. |
| 0:22.0 | I'm so happy to have you here and we just get right into it on this podcast. |
| 0:27.2 | I'm going to ask you the first question, the importance of story. what is your story? |
| 0:34.2 | My story, so let's start from the beginning. |
| 0:38.6 | So today I work as a publicist and as a PR coach and I help other especially women in business to get their message out there to be here in it here and scene and to become an expert in their industry. |
| 0:56.8 | So how this started is, in 2012, |
| 1:00.4 | my well now ex-partner left me after a 10 years relationship completely out of the blue. |
| 1:08.0 | I was really I was devastated so I was thinking about getting married thinking about how our children could be called named. |
| 1:15.8 | And I really went through a tough time for a bit more than two years. And after two years, I decided that I wanted to |
| 1:28.8 | find my own business because my journey was so bumpy and it was so painful and so I didn't have anybody who guided me through my heartache and through the breakup. |
| 1:42.0 | So I decided to be the person, right? And I started my coaching business in the niche of divorce and breakup coaching. So, and then I did in the beginning what everybody told me to do right all the marketing groups |
| 2:00.0 | I told me like you know to a podcast to social media to go to summits to webinars to whatever and do |
| 2:07.4 | Facebook ads and so I tried to do this and I really struggled because it was |
| 2:12.4 | super exhausting and then I I went back to my let's say |
| 2:19.2 | career essence which is in PR on journalism and I decided to do PR for my own business. But also then I struggled because I used to send out press releases and because I have a corporate background and that didn't work as a small business |
... |
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