Simon Mottram – Creating an Icon: The Story of Rapha

Life in the Peloton, presented by MAAP

Mitch Docker

Fitness, Sports, Wilderness, Health & Fitness

4.8 • 543 Ratings

🗓️ 16 June 2021

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Cycling Podcast presents Life in the Peloton Simon Mottram is one of the co-founders and Chief Executive of cycling brand, Rapha. Who, if you haven’t heard of them, are one of the foremost brands of cycling apparel in the industry. In 2004, Simon launched Rapha, focusing on sleek, paired-back cycling kit; filling a gap […]

Transcript

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0:00.0	The
0:07.0	Oh, Welcome, everyone. Welcome to Life in the Peloton. I'm going to be flying solo this week doing the intro. I've got a special episode coming up for you. I spoke with Simon Motrim and you may know that name or you might
0:38.3	know this name a little bit better, Raffer. He is the CEO of Raffer, the man who created
0:43.3	the product that we all know out on the market right now. Back in 2004, he created this brand
0:50.3	and has flourished into what it is today. The reason why I thought about talking to Simon was,
0:55.6	I thought, well, how does this clothing come from an idea to getting on my back out there in the
1:00.1	Peloton? I wanted to know what it was like behind the scenes to create an idea like this,
1:06.0	an iconic brand that's changed what cycling clothing is over the last decade or more. So it's a fantastic
1:12.6	episode. We really sit back and find out that story. The peaks and troughs of the company
1:18.0	has come to what it is today. So guys, I really hope you enjoy this episode. Sit back and enjoy it.
1:24.2	Here he is, Simon Motrim. Alright, let's get cracking here. Welcome to Life in the Peloton. Today, I'm talking with Simon
1:45.1	Motrim, and if anyone out there doesn't know who that is, he's the founder of the London
1:49.6	base cycling clothing brand Rafa. And now I'm sure you know what I'm talking about, because
1:54.7	everyone knows Rafa Clothing. Welcome, Simon. Welcome to the podcast, mate. Very nice to be here,
1:59.9	Mitch. I want to go back to the
2:01.5	beginning and I want to talk a little bit about where this brand came from because for me,
2:08.2	it was a little bit, when I looked back into your history of who you were, it seems a little bit
2:12.4	left field. You started as an accountant at Pricewater House Cooper. You work for 20 years in branding with companies like Chanel, Asson Martin.
2:21.3	And what I want you to do is help everyone understand what cycling the fashion was like,
2:27.2	or even the bike shop scene, or even the clothing scene was like in the 90s.
2:32.3	And that's what I think you started to formulate this idea and you
2:34.8	started to see the gap in the market. So help us understand what you were seeing and what was
	...

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