everybody Carl White here broadcasting from the secret headquarters here in the

mortgage marketing animal slash freedom club and you're listening to Loan Officer

Freedom number one podcast in the world today for loan officers and all because you knew

that someday someday Jeff Zimfer himself would be on this,

on the podcast. And so everybody's been joining and listening in, waiting for that anticipated

day. So my dear friend Jeff Zimfer out of Las Vegas. So how you doing, my man? I'm fantastic

and honored and thrilled to be here. Your audience is an amazing

group of people and you've been a great leader in our industry. No fluff, not blown smoke up your

skirt. You know it's true. So I'm just thrilled to be here, man. Well, dude, and I say this in all

sincerity, it's only because I hang out with cool people like you, buddy. So I learned from the masters. I learned from the best. And, you know, the secret to having a cool group is have a cool group. Yeah. And the people that are jerks, we escort them out of the stadium. And it's only the cool people left over. So it works out real good.

So Jeff, you and I have been dear friends for a long, long, long time.

So if I was to tell somebody, here's what Jeff does and here's what he does in our industry,

how would you spit that out?

Yeah, that's a great question.

I would say I'm somebody who helps mortgage and real

estate professionals figure out how to transition from the more traditional world of sales and

marketing to the new modern world, right, or what I call how to survive and thrive, the digital

real estate shift. I like that. And we're going to give a shameless plug here for an excellent book that it's, I know the main

title.

Here, you give it because I might butcher it.

Yeah.

So the book is called Disruptor Die, How to Survive and Thrive, the Digital Real Estate

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