Should You Use Manual Bidding on Facebook Ads? | Ep. #374

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 9 August 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #374, Eric and Neil discuss whether you should be using manual bidding for your Facebook ads. People have been running ads on Facebook for years now and still rely on the automatic bidding and optimization features for their ads. Tune in to learn what Eric and Neil prefer between the two and how you can know what option is best for you. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Use Manual Bidding on Facebook Ads? 00:35 – People have been running ads on Facebook for a couple of years now 00:42 – People just rely on Facebook’s automatic bidding and automatic optimization 00:50 – As per any kind of marketing, you want to be testing all the time 00:53 – Eric has seen marketers who have switched to manual bidding 01:11 – You can set the manual bid on how much you’re willing to pay 01:36 – Every time Neil uses automatic bidding on Facebook, it is way higher than manual bidding 01:49 – Neil thinks manual bidding works better 02:00 – Neil saw a 20% increase on his automatic bidding price 02:10 – With Google, you can set the bidding to manual at first, then to automatic 02:30 – Figure out what your numbers are and just test the water 03:00 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool that helps you increase your conversion rate 03:46 – Go to SingleGrain.com/giveaway for multiple entries 03:53 – That’s it for today’s episode! 3 Key Points: People tend to rely on Facebook’s automatic bidding because it’s easier and less time consuming. Know your numbers and test the manual bidding option; it’s cheaper and you stay in control of your options. For ANY type of marketing you choose, you need to be testing it all the time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
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0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your
0:50.8	low time.
0:51.8	Welcome to another episode of marketing school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to learn about if you should use manual bidding on Facebook ads.
1:03.8	So, you know, Facebook ads a couple of years ago
1:06.7	or I should say the last couple of years.
1:08.4	A lot of people have just been running ads, you know,
1:10.8	being okay with the automatic bidding and the automatic
1:13.7	optimizations coming in from Facebook and that still works well today but you know as
1:18.1	with any kind of marketing or advertising you want to be testing all the time right so
1:22.0	for me you know I started seeing some
	...

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