How to Distribute Your Podcast | Ep. #375

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 August 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #375, Eric and Neil discuss how to distribute your podcast. Not everyone is on YouTube or iTunes. With all the platforms that are out there for broadcasting podcasts, it’s your responsibility as a podcaster to get your content to the people. Tune in to learn where you can go to broadcast your work, the many different ways to expand your reach, and the importance of asking other bloggers, listeners, and websites that you link to share your podcast! Time Stamped Show Notes: 00:27 – Today’s topic: How to Distribute Your Podcast 00:34 – “A podcast is all about getting reach at the end of the day” 00:39 – Eric hosts their podcast on Libsyn 00:59 – With Libsyn, it will publish automatically on YouTube and on Soundcloud 01:15 – Not all people are on iTunes, so spread your podcast anywhere you can 01:17 – Tweet out your podcast and share it on Facebook 01:45 – Neil used to use Product Hunt’s podcasting section, but it’s been deleted 02:00 – Neil was driving thousands of views a day 02:06 – Neil also networks with other bloggers to share their podcast 02:20 – Neil and Eric mention tools in their podcast because they use them, not because they’re paid 02:28 – After mentioning a tool, they’ll email those websites to tell them about their episode in the hopes that they share the podcast, too 03:00 – One of their tool’s websites reached out to Eric and Neil when they learned that their tool was mentioned in the podcast 03:26 – Wavve allows you to make different social media sharing templates and Eric is testing it out now 03:52 – Google Play, Stitcher and iHeartRadio are some of their podcast’s hosts 04:07 – Eric just resubmitted their podcast to Spotify 04:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate 05:32 – Go to SingleGrain.com/giveaway for multiple entries 05:35 – That’s it for today’s episode! 3 Key Points: Don’t stick to one platform, broadcast your podcast on every platform you can. Reach out to other bloggers and your audience to share your podcast. You’re the one that needs to work your way to the listeners when it comes to expanding your reach. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about how to distribute your podcast.
1:01.0	So for us, I mean, you know, the podcast is all about getting reached at the end of the day and obviously
1:06.8	there is iTunes you know we host our podcast on a hosting platform called
1:11.4	Libson but you know that doesn't mean we're just limited to
1:15.2	iTunes we are distributing to a lot of different options so I'll kick it off with a
1:20.1	couple and a Neil can tap it off but for us I mean automatically coming
1:24.3	out of Lipsden it allows us to publish different to different destinations so we do
1:28.8	publish automatically to YouTube we do publish automatically to SoundCloud as well, also to our
1:35.2	LinkedIn profiles and things like that. It just makes more sense, right?
	...

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