How Many Links Do You Really Need to Rank Well? | Ep. #373

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 8 August 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #373, Eric and Neil discuss how many links you really need to rank well. Tune in as Eric and Neil remind us of the TWO most important factors for SEO. They’ll also explain why The Penny Hoarder gets more traffic than Neil does and why Eric builds links for a post that is already driving traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How Many Links Do You Really Need to Rank Well? 00:39 – Two main factors in SEO are content and links 00:57 – Eric and Neil uses Ahrefs 01:01 – Ahrefs has a keyword explorer tool that will show you the difficulty and guidelines for using a certain keyword 01:23 – The Penny Hoarder is a popular blog which was in Inc 500 list 01:32 – They make 8-figures/year in revenue 01:35 – The blog has more traffic than Neil’s blog 01:40 – They get more traffic because of their content 01:43 – Neil has more backlinks and domain authority than TPH 01:52 – “It just comes down to content” 01:58 – You don’t need too many backlinks 02:02 – You need MORE content 02:06 – If you want to build up your links, use infographics or Brian Dean’s Skyscraper Technique 02:25 – Eric didn’t build links for the top 5 keywords for which they’re ranking 02:46 – Focus on the domain authority 03:03 – Eric has one post that ranks for the most marketing keywords 03:16 – Eric has built links for that post to boost it 03:41 – Check Eric Enge's: Do Links Still Matter 04:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat mapping tool that helps you increase your conversion rate 04:52 – Go to SingleGrain.com/giveaway for multiple entries 04:58 – That’s it for today’s episode! 3 Key Points: Content and links are the main factors for SEO—keep track of them. Having too many backlinks may not always boost your post; rather, focus on creating GREAT content. Check the posts whose keywords are ranking well and build links to boost that post. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.8	Welcome to another episode of Marketing School. I'm Erid Sue.
0:56.8	And I'm Neil Patel.
0:57.8	And today we're going to talk about how many links you really need to rank well. So just a quick recap for everyone.
1:04.8	Neil and I talk a lot about link building on this podcast. Two main factors when it comes
1:09.7	to SEO, content number two links. And again a lot of people tend to forget about links but if you're
1:15.6	looking to build more links the question is how do you get more links and how many do
1:19.6	you need to rank well for let's say a specific keyword.
1:23.0	Now I'll start it off by keeping it very simple.
1:25.6	The tool that Neil and I love is called H-Refts.
1:28.3	And H-R-F actually has the ability.
1:30.7	They have a keyword Explorer tool. And let's say I'm typing the keyword online
	...

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