Should You Manage Your Own Social Media Or Hand It Off? #1784

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 3 July 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1784, we discuss whether you should manage your own social media or hand it off to someone else. As your business scales, it is definitely worthwhile for you to consider getting someone to help you with your different social media profiles and responsibilities. Tune in to hear our thoughts on how to do this successfully and why it can take you to the next level! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Manage Your Own Social Media Or Hand It Off? [00:28] The two things to consider when wondering about handing off the management of your social media accounts. [01:34] Investment needed in order to run social media, and tools that can help with this. [01:51] Looking at the great example of Gary V and how he has grown. [02:30] Tailoring the content you post to the platform for maximum impact. [03:17] How we currently approach running our own accounts. [03:29] Why handing off social media is preferable when trying to scale your business. [03:45] The training and time that it takes to align an employee with your brand. [04:33] That’s it for today! [04:35] Go to marketingschool.io/live to learn about our virtual and live events. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Gary V Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update.
0:33.2	That makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out.
0:46.2	And it's a great way to improve your low time.
0:50.7	Today we're going to talk about if you should manage your own social media or hand it off.
0:56.6	So when you think about social media, there's the major ones, Facebook, Instagram, LinkedIn,
1:03.4	Twitter, YouTube.
1:05.4	There's up and coming ones that are already starting to be pretty much large.
1:08.3	Like the Pinterest, Snapchat, TikTok, they've been around for a long time.
1:13.5	So they're not maybe not really up and coming, but they are large enough.
1:16.8	But they don't necessarily have the same reach as let's say like a Facebook or Instagram.
1:21.7	And the reality is is when you think about handing your social media off, it comes down
1:26.3	to two things.
1:28.3	One, can you keep up with the demand that you need when it comes to posting quantity, frequency
1:33.7	and quality?
	...

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