Should You Create an Internal Podcast? #1785

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 4 July 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1785, we talk about whether you should create an internal podcast. The value of an internal podcast lies in its ability to communicate and keep team members and employees on the same page. It is for this reason that this route is most suited to companies that have grown a lot, and need remain on the same page. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Should You Create an Internal Podcast? [00:27] What do we mean by an 'internal podcast'? [01:02] The primary value of culture and communication at any company. [01:51] The best times to consider starting an internal podcast during your company's growth. [02:13] Other mediums to consider using to communicate with your team. [02:55] The risks associated with broadcasting company podcasts. [03:41] Go to marketingschool.io/live to learn about our virtual and live events. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Microsoft Slack Inside Intercom HubSpot The Hustle Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update.
0:33.2	That makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out.
0:46.2	And it's a great way to improve your low time.
0:48.4	Today, we're going to talk about if you should create an internal podcast, but first and
0:55.5	foremost, what do we mean by an internal podcast?
0:58.7	An internal podcast is a podcast for your own team members and employees within your company.
1:05.2	So it could be your work colleagues, people within your department, or just something
1:08.6	for a company wide.
1:10.1	So for example, if you work at Microsoft, Microsoft could create a podcast just for all the
1:15.5	employees that Microsoft have to listen to, especially when you have, I'm guessing their
1:19.6	head count, but I'm guessing it's over 100,000.
1:22.4	It really helps just align everyone on what's happening within the company where they're
1:26.9	moving.
1:27.9	And that way everyone's on the same page.
	...

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