How to Increase Your Newsletter Engagement Rate #1783

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 July 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1783, we talk about how to go about increasing the engagement rate of your email newsletter! No matter what you are sending out to your audience, getting people to open and react to your content is a high priority. Tune in to hear about how you can boost these numbers, avoid being stuck in the spam folder, and get people excited for your next email too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Increase Your Newsletter Engagement Rate. [00:27] What do we mean by the term 'engagement rate'? [00:48] Ensuring that your emails and newsletters are valuable to your audience. [02:07] Tactics to use to stay out of the spam folder! [02:34] Tricks for getting higher open rates and interest in your communications. [02:49] Storytelling strategies and evoking curiosity and excitement. [03:13] The value of using personalization in your subject lines. [04:01] Using questions early on to boost response rates and deliverability. [04:22] That’s it! [04:24] Go to marketingschool.io/live to learn about our virtual and live events. Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro Links Mentioned in Today’s Episode: Morning Brew The Hustle HubSpot Business Insider Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.4	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	The faster your website loads, the better off you are.
0:31.4	With Google's Corvital update, that makes it super, super important to optimize your
0:35.5	site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use, Dreamhost.
0:42.2	So just go to Dreamhost or Google it, find it, check it out, and it's a great way to improve
0:47.7	your low time.
0:48.7	Today, we're going to talk about how to increase your newsletter engagement rate.
0:54.4	So what do we mean first by engagement rate, Neil?
0:57.6	engagement rate is how many people are really reading your newsletter and interacting with
1:01.7	the interaction could be responding to it and emailing you or clicking a link or buying
1:06.4	something if you're promoting something.
1:08.8	But if you're sending out an email, whether it's to a million people or 10 million people
1:13.6	if no one reads it, it doesn't matter.
1:15.4	Yeah, so the first thing I'll say is what Neil said at the very end, if nobody reads it,
1:19.4	it doesn't matter.
1:20.4	So the important thing is, is your email valuable, right?
	...

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