Should You Hire an Agency for Link Building? | Ep. #427

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 1 October 2017

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #427, Eric and Neil discuss if should you hire an agency for link building. Tune in to learn if it’s worth it to hire a great agency to do link building for you OR if you’re better off doing it in-house. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Hire an Agency for Link Building? 00:33 – Neil ran an agency with link building in the past and Eric’s agency is currently handling link building 00:48 – Most people don’t have proper connections and use templates that don’t work 01:01 – “Links are a very dangerous thing” 01:12 – Link building is the same as doing outreach when it comes to sales 01:50 – Pitchbox is an SEO outreach tool; if you’re using it, it’s better to hire an agency 02:20 – If you’re looking for good links, find the right agency 02:24 – Ask for samples first to see if the links are good 02:32 – If you want to do it in-house, hire someone who knows the processes well 02:40 – If you decide to go with an agency, make sure that you’re not charged per link 02:53 – Make sure you’re paying a reasonable price 03:11 – Track reports regarding your link building 03:40 – Marketing School is giving away a 90-day free trial to Crazy Egg, which is a visual analytics tool 03:52 – Go to SingleGrain.com/giveaway to learn more about your FREE trial 03:58 – That’s it for today’s episode! 3 Key Points: Link building isn’t easy and will hurt your ranking if it’s not done right. Before committing to an agency, ask for samples of links to check if they are providing great links. If you’re going to do link building in-house, choose someone who knows the processes by heart. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time. Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we're going to talk about if you should hire an agency for link building.
1:01.0	And this is funny because Neil actually ran an agency that helped with links before and we do link building as well as an agency
1:07.9	So Neil what are your thoughts around this in general in 2017? If you're good at link building yourself and doing outreach by all
1:14.9	means do it in house but what I found is most people don't have the
1:17.8	connections they suck at outreach they're using basic templates that aren't
1:21.1	getting results and when they're building links they're not
1:23.7	familiar with how to optimize the anchor text or they think that all your link anchor text
1:28.6	should be too rich which can actually hurt you right So links are a very dangerous thing,
1:33.3	even if you're not buying them, and we don't recommend
1:35.3	buying them.
	...

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