How to Correctly Use Live Chat on Your Website | Ep. #428

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 2 October 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #428, Eric and Neil discuss how to correctly use live chat on your website. Tune in to learn how you can target the right people using live chat and convert them into sales. Time Stamped Show Notes: 00:27 – Today’s topic: How to Correctly Use Live Chat on Your Website 00:51 – Live chat isn’t just about talking to your website visitors, it can actually detect potential customers 01:34 – Segment your audience and only show the live chat option—it’s your best bet 01:50 – Intercom is doing well for live chat 02:00 – Eric just switched to Drift which has the ability to set appointments for people 02:47 – The appointment setting becomes a revenue generating tool 02:58 – Drift Enterprise costs $2K a month, but they have the another version 03:38 – Eric’s clients like Drift 03:50 – Just make sure you’re not showing your live chat to the wrong people or you’re wasting money 04:31 – “You can’t hit everyone” 04:35 – Marketing School is giving away a free 90-day FREE trial to Crazy Egg which is a visual analytics tool 04:45 – Go to SingleGrain.com/giveaway to get your FREE trial 04:50 – That’s it for today’s episode! 3 Key Points: Only target those who will likely convert to sales when it comes to the live chat feature. If you’re talking to the wrong people, you’re just wasting time and money. Live chat can become an income generating tool if used well. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your
0:50.8	low time.
0:51.8	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue, and I'm Neil Patel.
0:57.0	And today we are going to talk about how to correctly use live chat on your website.
1:02.0	So this has been growing in more popularity in recent
1:04.8	years with Intercom, you have Drift technology just getting better overall. I mean
1:09.8	Neil, how are you kind of doing live chat right now?
1:13.0	I don't use it as much as you do. I know you use is it intercom or drift that you use on yourself.
1:17.0	So I've switched to drift and I'll talk about that in a second.
1:19.0	Yeah, so the thing with live chat is it's not just about using those old you know like live chat
1:25.4	software is where you put on your website people can start typing and you chat back with
1:29.2	them kind of like the support does. Technology is so sophisticated now you can figure out who you should
	...

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