How to Spy on Your Competition | Ep. #426

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 30 September 2017

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #426, Eric and Neil discuss how to spy on your competition. Tune in to discover the tools that will help you see what your competitors are up to, how you can compete, and ways you can replicate their strategies. Time Stamped Show Notes: 00:27 – Today’s topic: How to Spy on Your Competition 00:38 – Ahrefs is a great tool to use 01:22 – SEMrush will show you phrases your competitors are bidding on for pay-per-click 01:40 – It will give you an idea of whether you should also be bidding on those keywords 02:14 – Adbeat goes deeper on ads and spend trends over time 02:41 – BuiltWith will show you everything that your competitors are using 03:07 – SimilarWeb will show you top categories, traffic trends and the breakdown of the traffic of a website 03:45 – SpyFu and iSpionage are great tools 03:50 – iSpionage shows the keyword efficiency index 04:42 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:56 – Go to SingleGrain.com/giveaway for multiple entries 04:59 – That’s it for today’s episode! 3 Key Points: Leverage the tools that will help you become BETTER than your competitors. Track to see if your strategies are working or if you’re just wasting your money. Spying on your competitors is healthy for a business. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to Rank hire on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:55.0	Welcome to another episode of marketing school. I'm Eric Sue and I'm Neil Patel and today we're going to talk about how to spy on your
1:00.6	competition.
1:01.6	So I'll kick things off.
1:02.7	I mean, there, you know, actually I'll take this one from Neil.
1:05.9	I suggest H-R-S.
1:07.5	So H-R-S is a great tool.
1:09.8	You know, we talk about over and over and over again
1:11.7	on this podcast, but really from a competitive
1:13.6	perspective, even when I'm talking to, you know, clients, prospective clients about SEO, you know, I basically
1:19.7	show them H-R-F, I show them, hey, here's what's going on, here's what you're ranking for hey here's what's going on here's what you're ranking for
1:23.6	here's what's within striking distance of getting a top three position and then
	...

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